There are more than 400,000 eCommerce stores operating in Australia. That number is growing every year as business moves from bricks and mortar to online. With so much competition out there, it’s more important than ever to ensure your online store is optimised to convert as many visitors into customers. The days of installing a pre-designed website template and hoping for the best are over. Johannah and her team know that building a high-converting eCommerce store involves a range of elements that build trust with your website visitors, encouraging them to buy. With more than 10 years website design practice in Melbourne, the team at Confetti Design are here to help you with your eCommerce conversions.
Here is 5 website design tactics to increase eCommerce conversions that you can use:-
1. Use the top section of your website wisely
The most important real estate on your website is the first section of your home page. It is the part of your website that every visitor sees first when they navigate to your site.
You must plae your most important information in that top section, or as we call it in web design, ‘above the fold’.
As a rule, you want to highlight either your brand promise, your USP (unique selling proposition) or a single high-value product in the top section or above the fold.
Our recent client Don Sox does a great job of this by incorporating the following –
- Copy that communicates their brand promise clearly
- A high-quality hero photo of their product
- Options for faster and easier browsing
Always remember: people are busy and impatient. So don’t make them click around trying to find information. Give them what they need straight away. Otherwise they might click over to your competition!
2. Address objections up-front
When creating product description pages, most online stores touch on the features of each product. As a clued-in marketer, they will expand on the product’s benefits too.
The smartest online store owners will also address objections to buying before the customer can even bring them up.
Think about the questions your customers might ask a sales assistant. What parts of the product would they be looking at? What would they want to know?
Perhaps they’re concerned about durability. Or they might be worried about nutritional content.
Whatever the case, once you know what’s stopping potential customers from hitting the ‘buy now’ button, use your copy and images to address their concerns and make them feel positive about purchasing.
As website designers, we always use clear graphics to highlight key elements that customers are looking for in our website portfolios.
3. Use credibility elements to better sell!
Let’s face it – there are some dodgy operators out there, and it can be difficult to get your money back once it’s spent online.
Trust badges are a powerful way to reassure potential customers that you’re a legitimate business offering quality products and service.
So think about what trust seals or badges can you display to let customers know you’re endorsed by reputable organisations.
If you don’t have any endorsements or partnerships to display, think about what other trust factors your customers want to know about, and add those. Creating your own graphics in your own brand style works really well for this.
A few ideas to get you started –
- Made in Australia
- Secure payments
- Certified Organic
- Trackable shipping
- 30 day returns
4. Incorporate live chat as part of your website design
When visitors to your store have a question, they want it answered straight away. But picking up the phone takes time and effort. And if they have to wait for a response via email – forget about it!
Live chat has improved dramatically and with the advent of AI, become more intuitive and supportive. It is a great way to build brand trust by showing you’re both accessible and helpful. It’s also great for building relationships with potential customers and of course, facilitating the sale.
Customers love it too – live chat is regularly rated with the highest satisfaction levels across all support channels. It’s really win-win!
We incorporated a chat function for an eCommerce website design client Shehzarin Batha. The plugin we used pings staff member’s phone or computer when a customer asks a question, so they can be assisted straight away.
5. Display reviews on your home page
The biggest trust factor Confetti Design use is Google Reviews. With more than 100, 5 star Google Reviews under our belt, prospective customers have the comfort that we are great website designers and know what it takes to help them with online success!
People only buy things for the outcome they want to experience. They buy a rubber ball to experience playtime at the park with their dog. They buy a new set of mag wheels to experience a feeling of pride when people admire their car.
By showcasing customer reviews on your website that speak to the outcomes your products promise, you’re sparking the desire for the outcome in your potential buyers. You’re also building trust that your product actually works!
People really want to hear from real customers that they can identify with. In fact, 93% of consumers say that online reviews influence their purchase decisions. So think about how you can get great reviews from your customers, and display them prominently for your store’s visitors to see.
We added a reviews strip on Bunney’s Naturals & Organics to introduce visitors to what Bunney’s clients have been saying about her skincare range.
Over to you…
As the race heats up for shoppers online spend, incorporating these website conversion tactics into your eCommerce website is an absolute must if you want to stay on top of your competition.
But the 5 tactics outlined in this article are just the beginning – there are literally 100s more that professional Shopify store designers use to build storefronts that convert visitors to loyal customers.
Confetti Design specialises in designing beautiful, functional and high-converting eCommerce websites. Our team has extensive Shopify design, website development and marketing experience and we love to help store owners succeed.
Whether you’re thinking about starting a WooCommerce or Shopify store, or want to make your current store more profitable, we can help.
Call Johannah now on 0400 650 667
Ready to Set Up Your Shopify eCommerce Website?
Have you got an existing online store that needs to be taken to a whole new level? Are you looking to build your first Shopify ecommerce website, but don’t know where to start?
You’re in the right place. As Shopify experts in Melbourne, we’re passionate about helping business owners with their ecommerce websites. Confetti Design will work with you to prioritise your goals while being sensitive to your budget.
Our team has extensive Shopify design, development and marketing experience and can walk you through any customisation options. Give us a call or complete an estimate request to talk with our Shopify expert developers.
We can help Call now 0400 650 667
