Instagram Guide – Start Right
You have your pick of social media platforms, but for retailers the most successful and popular at the moment is Instagram. In the US 71% of businesses are on Instagram, there is no denying it is the place to be, and the visual nature of Instagram makes it likely to be the leader for a while to come.
Building an E-Commerce Business, The Lessons on Moving Fast from McKinsey
McKinsey is a global management consulting firm and provides lots of research about business practice. They recently wrote an article called “Building an e-commerce business: The lessons on moving fast”. With consumers moving online in reaction to coronavirus restrictions, companies will need to learn how to launch new e-commerce businesses and quickly. Although the article focuses […]
City of Melbourne Small Business Grants – COVID-19
A client reached out to say they wanted to add a shopping cart to their site as their retail store is now closed. As their revenue has been cut they wanted to apply for the Melbourne City grant.
Do I Need To Make My Website an HTTPS?
Have you heard Google want you to switch your site to HTTPS? #updated July 2018 – this is now more important than last year and all sites need to have an HTTPS. Firstly what is HTTPS? Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent […]
What is the difference between a logo and a brand?
Many small business owners when starting out get caught up in the pretty stuff, like a logo and a website. Don’t get me wrong this is my core business so I know they are important but what is key is what you want these ‘pretty’ things to communicate? This article will help to explain what […]
How To Name A Small Business
Yоur brаnd nаmе or small business name іѕ thе fоundаtіоn fоr аll уоur оthеr mаrkеtіng еffоrtѕ. It’ѕ раrt оf уоur сuѕtоmеrѕ’ vеrу fіrѕt еxреrіеnсе оf уоur brаnd аnd mоѕt lіkеlу, еvеrу еxреrіеnсе thеrеаftеr. If you are doing research and about to start a business then how to name a small business is right there at […]
Anatomy Of An Effective Website
Confused about why your website might not be converting visitors? Do you have website shame or know exactly what you would like it to look like but no idea how to make that happen? Our infographic of the anatomy of an effective website covers the 12 core elements every effective site requires. It is always […]
WHAT IS A MANIFESTO?
I recently had a session with my Intuitive Business Coach, Monique Evans of Intuitive Freedom where she asked if my business purpose/ mission statement or ‘manifesto’ was still relevant? She has her finger on the pulse that woman and has insights that always surprise me. It’s been 3 years since we set our ‘why’ and purpose and wrote […]
10 Goals for Your Blog
What is your goal for your blog? In order to create content and articles, videos etc you will need to create a goal. It is vital to remember though that you are creating this amazing content for your customers not to highlight to your peers who you are and what you know. 10 goals for […]
NETWORKING MADE EASY
I recently had the privilege to attend an event held by Kerryn Powell from Your Time Matters. Kerryn works with businesses to help develop better communication tools. This is achieved thru networking events that provide an opportunity to have one-on-one conversations, add value and build fantastic relationships.