The ‘Contact Us’ page is one of the most important page on your small business website! To follow from our previous post “Why Your E-Commerce Website Needs A Blog“, the team at Confetti Design will detail the best practice for your ‘Contact Us’ page.
So let’s explore the core purpose of your contact page and how you can improve your contact page. As website designers in Melbourne, Confetti Design understand that it is one of the most visited pages on your website, and often the most overlooked page.
When you think about it, we want website visitors to buy or contact us so it should be the most considered page. You want people ultimately to do right, that is contact you!
For small business in Australia, the contact page manages all incoming contact requests. You can help the website visitor get the right information before they make an enquiry, or you can guide the enquiry. This can be achieved by including popular FAQ’s or directions on how to find the business or the appropriate person in the company.
What works for others, might not work for your contact page. It highly depends on what kind of business you have.
1. Essential website design elements for your contact page
Think about what you look for when visiting a contact page. Personally, I like it when a business leaves a phone number, it shows me they are accessible. However I don’t always want to call so having a direct contact email address is a bonus.
The advice of our website designers is to provide everything: Contact page must-have details would include:
- Business name.
- Business address & map
- General business phone number.
- General business email address.
- Contact form.
2. Check your website grammar:
In general there are not too many words on a ‘Contact Us’ page, so it is best to choose words carefully and ensure grammar is perfect! The search engines like a minimum number of words so consider and introductory paragraph to add more content.
For example, the contact page for Confetti Design introduces our service and provides an opportunity to include keywords.
“Let’s Plan Your Project Together
We design and build websites that genuinely help your business grow — without the tech overwhelm.
Whether you’re starting fresh, upgrading your Shopify store or need reliable ongoing support, we’re here to help.”
3. Keep the ‘Contact Us’ page simple but relevant:
A contact us page can include other information for the visitor such as a map of your location, different contact details (customer service, sales, head office, technical support as examples). It can include ‘calls-to-action’ (CTA’s) for a demo over a general enquiry.
Whatever the contact details you provide, ensure you make it easy to find the contact form and the contact details. Keep the website design simple, the font big and clearly legible (and no silly script fonts!) Another maddening trend is to make fields mandatory, or include fields that are not relevant to your target market. This is a sure-fire way to miss out on the form being completed.
4. Why and when should I contact you?
It might sound obvious, but telling your visitors why and when they should or shouldn’t contact you is really helpful.
One of the most successful actions you can achieve with your website design is managing expectations. For example, you can inform people how long they may have to wait to hear back from you. Or provide a topics of what they can contact you about via a dropdown on the contact form.
You can simply let the website visitors know you only take calls before 4pm each day and you reply to every message within 8 hours.
5. Look Great:
When website visitors navigate to your contact us page, it is the beginning of a relationship so first impressions count. Dont neglect the websites design and include great visuals of the team or on-brand personality-plus images to help create a good connection. You want the visitor to be keen to contact you. A bland white page with a contact form is not overly enticing.
6. Show off your personality:
Website visitors to your ‘contact us’ page are there to reach out to you and learn more about you. Think about how you want your copy to reflect your brand persona. If your audience is the casual, fun-loving crowd, consider a light-hearted, even comical tone for your contact us page.
7. Provide some FAQ’s:
For a larger business or if you need to be mindful of your time offering a series of commonly asked questions is a great way to filter emails. It can save time and limit the number of unnecessary emails. The contact page is a great place to put FAQ’s as logically people are there to reach out for something and perhaps that something is a question you can answer immediately.
8. Add a virtual chat function to your website:
Many websites now have the slide-in or pop-up virtual chat facility which can be annoying but your ‘Contact Us’ page can be the perfect location for this.
It is more common for people to use chat. Many users prefer chatting online with a help agent rather than calling in person. If this sounds like your demographic, then why not provide a quick and easy way to get help.
Below the chat window add some FAQ’s and other means of contact, giving users their contact method of choice.
9. Include a compelling website call-to-action:
This can simply be how your website design and feature the core call-to-action, such as making your phone number a clickable bright coloured button. Make sure it’s clear what you want your visitor to do on that contact page, pick your preferred contact method and make it stand out.
In summary take a good look with new eyes at your contact page as most are dull and boring and when they show to be one of the top 3 pages visited. Give the audience what they need and hope to see and then a bit of a surprise too!
Want help re-designing your Contact Us page? We can fix this for less than you think. Reach out via our Contact Us page! CLICK HERE
If you are wondering why people aren’t staying on your website you might like to read this article too CLICK HERE
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