What is eCommerce SEO?

Improved rank is just one party of the SEO puzzle. So too is more traffic.
But the end goal? More sales, translating directly into an improved bottom line.

eCommerce SEO is a strategy in which all of the products you sell online are optimised, in order to gain a larger share of the market, and thus convert more visitors into paying customers.

And that starts with optimising your website for the types of products you sell.

Similarly, if you’re a retailer that stocks a number of well-known brands, we can optimise your site so that when someone searches for this recognised brand (and their products), you have the best chance of capturing that website visit!

How do we optimise for eCommerce SEO?

There are three main factors of your eCommerce website that we look at when it comes to
optimising for the products and brands you sell.

1. CATEGORY OPTIMISATION

Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.

As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.

2. PRODUCT OPTIMISATION

Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.

You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.

3. BRAND OPTIMISATION

If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.

The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.

1. CATEGORY OPTIMISATION

Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.

As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.

2. PRODUCT OPTIMISATION

Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.

You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.

3. BRAND OPTIMISATION

If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.

The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.

Why invest in eCommerce SEO?

Would you design a new store with stylish fittings and beautiful products only to board up the windows and hide from street traffic? Of course not. So why would you do any differently online?

The best and most effective way to capture customers who are ready and willing to purchase your products online is by increasing visibility through effective eCommerce SEO.

eCommerce SEO is the first critical step towards growing your organic influence in the search engines, building your brand credibility, and being found for the products you create or the brands you offer.

It also works hand-in-hand with eCommerce conversion, where we rigorously investigate your website, identify roadblocks that make users bounce, and solve issues that impact conversion.

Think of eCommerce SEO as the clear directions to your store that point your customer towards the product they’re looking for, and eCommerce conversion as the awesome sales assistant that ensures a simple, safe, and enjoyable purchase transaction.

These two strategies work well on their own, but together, they’re magic!

The result is a more successful SEO strategy designed to not only bring more traffic to your site, but to deliver more qualified users that lead to more online sales!

Ready to give your eCommerce store a makeover? Get in touch with us today.