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How are businesses responding to keep revenue flowing?

Small businesses are looking for ways to implement new business models ahead of complete lockdown. The impact of the COVID-19 pandemic has tipped every Australian small business into unknown territory where continuing to exist has become a daily challenge.

The decisions taken by our State and Federal Governments to flatten the curve as the COVID-19 pandemic spreads around the world have been particularly rough on small business owners who have been told to shut their doors. This includes hospitality businesses, entertainment and major sports events, sports, play centres, swimming pools, gyms and fitness classes. It also extends to beauty therapy, tanning, massage and tattoo parlour operators.

The lifeline to many small businesses will be working out how to pivot to generate income. For those that don’t have an online shop, transition to an online offering quickly will help you keep your revenue going. Read here how to go about this.

Here are some great examples of what businesses have done to continue to trade:

 

Food service industry

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Many restaurants and café’s that have had to close down the dine-in option but added their menu to Uber Eats to keep trading.  Uber Eats does take 30% of your revenue so having the ordering functionality through your website will earn you more. They have however agreed, due to public pressure, for restaurants to receive daily payments rather than once a week during the pandemic, and will scrap service fees on pick-up orders until 30 June.

Some business who have done this are:

    • Attica – Beautiful meals delivered and wine selected by the head Somillier
      https://www.attica.com.au/delivery
    • Wineries and cellar doors are begin to offer live wine tastings. WA Printhie Wines, Wine maker, Ed Swift view is “You can’t expect to keep operating in the same manner at a time like this, so we want to transfer our face-to-face cellar door experience to a safe online experience.”
    • Relish Mama – Known in Bayside for the amazing cooking classes Nellie Kerrison has been running for years has added Ready-made meals to her offering as in person classes are now cancelled. Fresh or frozen and pick up or delivery. She is also looking at adding virtual cooking classes. https://relishmama.com.au/homemade-ready-made-meals/
    • Scicluna’s is a fresh fruit and vegetable market and is now offering Grab & Go boxes, either pick up or delivery from multiple locations. 3 ready packed boxes available. https://sciclunas.com.au/sciclunas-grab-go

Whether you are starting up a business or thinking about your current digital marketing, give us a call.

We can help.

Retail industry

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Most retail stores have an online presence already, the challenge now is to get found. If they don’t, now is the perfect time to add that revenue stream.
Many local government councils are offering grants to finance this upgrade to your website.
Check out the links below.

If your website doesn’t rank in Google you really need to consider Google Shopping or Google Ads to ensure your products get found. Consider adding these costs into any funding requests.

 

Creative industries

The creatives industry includes artists, writers, hairdressers and beauticians.

Facebook is currently filled with businesses pivoting however it’s hard to find these services.

Some interesting ones are:

  • School holiday activities – virtual online art or writing classes
  • Artists can also apply to have an e-commerce facility added to their website – see here for details

 

Fitness and Sports clubs

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My own personal trainer has moved to zoom sessions in my home. It was just as hard and they even offered to drop off other weights or tools to offer variety.

  • Fiona from Inspiring Heart has started offering Yoga classes virtually when her business coach suggested the new business landscape could in fact open her classes up to an even broader audience.
  • Kyneton’s Pilates by Bec is another small business owner pivoting and offering online eight-person personal training sessions, and Pilates classes.
    https://www.pilatesbybec.com
  • Fitzroy’s Good Times Pilates has now gone fully online, running classes three times a day at 8am, 10am and 5pm. Book in for a class here. https://www.goodtimespilates.com.au
  • If you are looking for an extensive list of online exercise options, Broadsheet have compiled a fabulous one here:
    Live List: Online Exercise Classes to Do in Your Living Room

 

Event Planner / Kids Parties

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Fizz Kidz (our gorgeous clients too) have created super cool party / activity boxes to be delivered to your door. Kids can still have a party via Zoom and make their slime or glitter. For both school holiday activities or parties run virtually. https://www.fizzkidz.com.au/activity-kits/

 

Travel / Real Estate Industry

Local real estate agents Nick Johnstone have gone virtual. View the new wave in home selling in their video. Simone Chin is an Licensed Estate Agent & Auctioneer passionate about property and these social distancing constraints are not slowing her down! https://vimeo.com/402855807

Turning luxury homes into safe holiday destinations, such as Luxico

 

Big Business

Small businesses aren’t the only ones adapting. With most large corporates all working virtually, there will be a need to maintain the culture and momentum regardless of staff location. Traditionally you would invest in team building exercises or events. Now Virtual Team Building is available and what a great initiative.
In America a great new business in this area is Virtual Camp-fire nights. Although quite American the creativity is fantastic. This company’s offering includes “historic ghost stories, icebreaker questions, small competitions, and real s’mores.”

https://teambuilding.com/events/tiny-campfire

 

Resources

A range of stimulus packages at both State and Federal levels are being rolled out. Keep an eye on the news to ensure you keep up to date with what you’re entitled to. In particular is the City of Melbournes investment into retailers who have been hit hard. View the grant details here.

A number of financial institutions have also offered interest freezes and discounts, so be sure to check what you can take advantage of with your own providers. Most banks are offering great terms to support business in this period.

Other useful links:

https://melbourne.smartygrants.com.au/QRB2020
https://treasury.gov.au/coronavirus/businesses
https://www.melbourne.vic.gov.au/arts-and-culture/strategies-support/funding/Pages/assistance-creatives-covid-19.aspx
https://www.melbourne.vic.gov.au/news-and-media/Pages/Grants-open-for-businesses-affected-by-COVID-19.aspx
https://www.business.gov.au/risk-management/emergency-management/coronavirus-information-and-support-for-business

 

For more articles about e-Commerce, visit this article from Confetti Design. Or contact us today for a free quote.