New Mobile Responsive Rules – Get Mobile Or Get Lost
Google have officially stated that there will be new mobile responsive website rules as of April 21st. In a nutshell Google will not rank websites in mobile search results that are un-responsive or not mobile friendly.

WHAT DOES THIS MEAN FOR YOU?
Google is the most popular search engine used in the world and so they control what happens to the ranking of your site. They are regularly updating how they rate your website and this change will determine which page you are listed on, even for your own business name on all mobile devices.

On February 26th this article was written by Google’s Webmaster Central Blog and gave the online world the announcement that there will be new mobile responsive website rules as of April 21st.

Basically it means you need a mobile friendly website or you will drop off the face of Google search results on any mobile devices. All those amazing blogs and links that you have developed for organic SEO will meaning nothing. What is unknown at the moment, is whether these changes will affect your search results on a desktop or PC.

HOW DO I KNOW IF MY SITE IS MOBILE FRIENDLY?
Google has a tool that will analyse a URL and report the mobile-friendliness of the site. Click here to check your website. Additionally, go to your website on a phone or tablet and see if you can easily read the text. Are the images aligned correctly or off the page, do you need to move around the pages to read and see the information. If you can’t, it’s not responsive and you are best to take action.

WHAT CAN YOU DO?
You would be sensible to update your site immediately. Your choices are simple, either build a dedicated mobile responsive site or re–design your site. You are likely in shock because this is an unforseen investment, however can your business afford not be on Google mobile search results. My site statistics show that Over 60% of visitors to my website are using a mobile device.
This link shows you what Google recommends for mobile website design.

WHAT WOULD YOU PREFER?
Think about your experiences as a website visitor, what makes it easier, more appealing and enjoyable? Personally squinting and not being able to easily find information is frustrating and results in me clicking away very quickly. How about you?

Sadly, unless you paid for a dedicated mobile website, or you requested a responsive website, chances are your site isn’t responsive to mobile devices.

THE GOOD NEWS!
On the flip side if your site is responsive, you may find Google showing their love to you by increasing your sites ranking.

If you are feeling overwhelmed by this news, get in touch and we can see what we can do to help you.