SEO for small businesses

Imagine if your website worked as your best salesperson.

Designing and developing your brand-new website is just the first step. After launching, you now need to look at sustainable strategies that will help you get found by people who are searching for your products and services.

We provide search engine optimisation in Melbourne – so it’s our job to make Google your best friend!

Using effective and proven long-term SEO tactics, we can transform your beautiful small business website into an online selling tool.

SEO services Melbourne

Our suite of ongoing marketing, advertising, and SEO services in Melbourne include:

  • SEO strategy
  • SEO blog and content marketing strategy
  • On-going SEO and content marketing packages
  • Pay per click campaigns ( including Adwords, You Tube, display etc)
  • Google Ads campaign creation and management (certified Google Adwords partner)
  • Remarketing campaign creation and management
  • Google shopping advertising for eCommerce websites

seo strategy

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis!

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there – without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis!

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there - without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

Local SEO services for your business

Does your current website work hard enough to generate awareness, leads and sales for your business?

All businesses want growth and in today’s digitally-dominant landscape, you need a reliable SEO agency to provide the right online strategies and tactics to help turn your website into your business’ best sales tool.

Not all agencies are made equal; we know because we’ve experienced it first hand!

We partner with a local SEO agency in Bayside that guarantees their work.

Designing the most beautiful website is just the start of your digital presence. Once you launch, you need to look towards gaining great ranking on Google. And we can help!

Reach out today for a no-obligation quote for our SEO or Adwords that will get you found on Google!

What is SEO Marketing?

Search engine optimisation (widely recognised as “SEO”) is the process of optimising every aspect of your website (such as content, images, videos, etc.).

This is so a search engine like Google understands what it is you offer, and as such deems it as the best and most appropriate result to display for a user when they enter a certain search phase.

Why do you need SEO?

Your website’s sales rely on the traffic it gets; that is, the number of people visiting your site.

But how do you generate traffic? There are multiple ways, but the most common source of traffic is through search engines. When potential customers search services or products that your business offers, you want to be the first one they see in the results. This is the main reason why you need SEO.

Google processes around 63,000 searches every single second. That’s about 5.6 billion searches a day! So when users search for the products and services you offer, you want your website to be one of the first results they see, trust, and click.

How does SEO work?

Google and other search engines have sets of rules implemented and this identifies which result will be shown first. SEO makes sure that your website abides those rules so that you’ll have the best chances of making it to the top spot!

It’s estimated that the first position on Google for a search receives 36% of the traffic, and that the top 3 positions receive 60% of all clicks. And that means more traffic being driven to your website!

Additionally, a good ranking gives your business high credibility as search engines recognise your business as being the best option to fulfil a user’s search intent.

What is eCommerce SEO?

Just like regular SEO, the goal of eCommerce SEO is to give your online store the best opportunity to gain the number one position on the search engine results for a variety of product searches.

The difference is it involves more rigorous optimisation of your products in your website. People are already searching for the products you offer, but they can go to a rival store if they don’t find you immediately in search engine results. This is why you’ll need eCommerce SEO services. Click here to learn more about eCommerce SEO.

Read more from some of our own clients

There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!

  • Avatar Josh McCallum ★★★★★
    The most impressive part of the process with Johannah for me was that even though she approaches the project from a design point of view, she never lost focus on the fact that we are a business and maximising sales is the most important … More element of the design process. She was able to seamlessly balance the conflicting demands of design and sales to deliver a result that not only converts customers, but looks absolutely fantastic.We never could have achieved such a fantastic result without Johannah's unique blend of talents.
  • Avatar Danielle Scandrett ★★★★★
    It was an absolute pleasure working with Johannah on my new website. Johannah was able to identify my branding and positioning literally straight away. Her professionalism throughout the process aided in making the overall experience … More seamless. This resulted in a fabulous website that has nailed my brand and image.
  • Avatar Jovana - Bumper Leads ★★★★★
    Highly recommend Johannah and the team at Confetti Designs for any branding and website needs. It's rare to find a designer who is reliable, has a strong commercial acumen and a knack for designing beautiful designs that puts your … More customers' customers needs first.
  • Avatar Lyly Greca ★★★★★
    Johannah took her time to understand our vision before coming back with suggestions that not only meet our requirements but are relevant, current and forward in it's application. No request was ever too hard, we loved Johannah's … More prompt response, transparent communications, and collaborative approach.
  • Avatar Karin Laidlaw ★★★★★
    Starting an online business can be hard but Johannah offered many solutions and suggestions throughout the process which we had not thought of. Her team made it easy if we wanted to make changes and I am very impressed with the quality … More and design of our website.
  • Avatar Helen Macdonald ★★★★★
    Working with Johannah has been an absolute delight and I'm thrilled with the result. The questions that she has developed, for the start of the process, are very insightful and helped me articulate my offerings & my USP with a … More clarity that had previously eluded me. The combination of her business acumen and strong design focus means that my website is both visually pleasing and outcome-oriented. Her turnaround time is great - we went from first consult to live in less than two weeks! I highly recommend using Johannah if you want to feel great, every time you think about your on-line presence!
  • Avatar N Stark ★★★★★
    Johannah is extremely easy to work with, an exceptional designer with strong communication and quality assurance. Johannah thinks outside the box and ensures you are striving for greatness at all times. Johannah embodies collaboration and … More excellence. I could never have imagined my website would look as good as it does. It blows my mind every time i look at it. Thanks Johannah.
  • Avatar Jacqui Rinderer ★★★★★
    Johannah was brilliant in her approach to bringing out the essence of my business and my personality in my beautiful and professional looking website. I loved sharing my business perceptions and aspirations with Johannah and she knew when … More and how to help me push through some difficult decisions about my website. The feedback on my website has been overwhelmingly positive and not many website designers can make an IT Consulting website look engaging, polished and sophisticated. Thank you Johannah. I look forward to sharing the rest of my journey with you as I engage you now to co-ordinate my future marketing endeavours.
  • Avatar Chris Power ★★★★★
    In response to Covid19 we needed a clever solution to dual branding / credibility building and we needed it fast to pivot our business. Johannah and her team responded with creativity and speed and we had a new landing page and our second … More website up within a few days. I trust her design approach and felt confident leaving many of the design decisions to her. Huge gratitude for Johannah's can do attitude, focus and dedication to the project. Thank You!
  • Avatar Susanne Calman ★★★★★
    When I met Johannnah I had just had my website re-done but I was so inspired by her business savvy + her creative style that I asked her to help with some business coaching. Already I have seen results from our sessions together!