SEO for small businesses

Imagine if your website worked as your best salesperson.

Designing and developing your brand-new website is just the first step. After launching, you now need to look at sustainable strategies that will help you get found by people who are searching for your products and services.

We provide search engine optimisation in Melbourne – so it’s our job to make Google your best friend!

Using effective and proven long-term SEO tactics, we can transform your beautiful small business website into an online selling tool.

SEO services Melbourne

Our suite of ongoing marketing, advertising, and SEO services in Melbourne include:

  • SEO strategy
  • SEO blog and content marketing strategy
  • On-going SEO and content marketing packages
  • Pay per click campaigns ( including Adwords, You Tube, display etc)
  • Google Ads campaign creation and management (certified Google Adwords partner)
  • Remarketing campaign creation and management
  • Google shopping advertising for eCommerce websites

seo strategy

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there – without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there - without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

Local SEO services for your business

Does your current website work hard enough to generate awareness, leads and sales for your business?

All businesses want growth and in today’s digitally-dominant landscape, you need a reliable SEO agency to provide the right online strategies and tactics to help turn your website into your business’ best sales tool.

Not all agencies are made equal; we know because we’ve experienced it first hand!

We partner with a local SEO agency in Bayside that guarantees their work.

Designing the most beautiful website is just the start of your digital presence. Once you launch, you need to look towards gaining great ranking on Google. And we can help!

Reach out today for a no-obligation quote for our SEO or Adwords that will get you found on Google!

What is SEO Marketing?

Search engine optimisation (widely recognised as “SEO”) is the process of optimising every aspect of your website (such as content, images, videos, etc.).

This is so a search engine like Google understands what it is you offer, and as such deems it as the best and most appropriate result to display for a user when they enter a certain search phase.

Why do you need SEO?

Your website’s sales rely on the traffic it gets; that is, the number of people visiting your site.

But how do you generate traffic? There are multiple ways, but the most common source of traffic is through search engines. When potential customers search services or products that your business offers, you want to be the first one they see in the results. This is the main reason why you need SEO.

Google processes around 63,000 searches every single second. That’s about 5.6 billion searches a day! So when users search for the products and services you offer, you want your website to be one of the first results they see, trust, and click.

How does SEO work?

Google and other search engines have sets of rules implemented and this identifies which result will be shown first. SEO makes sure that your website abides those rules so that you’ll have the best chances of making it to the top spot!

It’s estimated that the first position on Google for a search receives 36% of the traffic, and that the top 3 positions receive 60% of all clicks. And that means more traffic being driven to your website!

Additionally, a good ranking gives your business high credibility as search engines recognise your business as being the best option to fulfil a user’s search intent.

What is eCommerce SEO?

Just like regular SEO, the goal of eCommerce SEO is to give your online store the best opportunity to gain the number one position on the search engine results for a variety of product searches.

The difference is it involves more rigorous optimisation of your products in your website. People are already searching for the products you offer, but they can go to a rival store if they don’t find you immediately in search engine results. This is why you’ll need eCommerce SEO services. Click here to learn more about eCommerce SEO.

Read more from some of our own clients

There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!

  • Avatar Leah Lambart ★★★★★
    I was fortunate enough to be recommended to Johannah when I was looking for someone to assist me with updating my current website and improving my online marketing results. The strategy session I had with Johannah was extremely helpful … More and provided me with some great tips and resources to get me started. It also gave me greater clarity around where I should be focusing my time and effort.Johannah has an excellent understanding of small business and she is extremely knowledgeable in regards to website design and online marketing strategies. I wouldn't hesitate in recommending Confetti Design to other small businesses.
  • Avatar Batten Sacks ★★★★★
     Professionalism
  • Avatar Emma Strong ★★★★★
    Johannah is extremely professional and goes above and beyond to make sure your requirements are met. I felt extremely confident that Johannah would produce my website taking into account all my specifications. She was very thorough … More and very friendly and a pleasure to deal with. I couldn’t be happier with the end result and would highly recommend Confetti Design.
  • Avatar John Tregaskis ★★★★★
    Wonderful Johannah has sorted our Facebook page and website. She is flexible and accommodating with our requirements and everything is managed professionally and it allows us more time to concerntrate on our clients. Thank you Johannah … More and Confetti.
  • Avatar Talia Meltzer ★★★★★
    The process of working with Johanna was easy and a total pleasure! She was accommodating and flexible, constantly making sure to take the time to listen to our needs and concerns. From the very beginning, Johannah was committed to understanding … More our customer, their needs whilst also taking into consideration our company values and ethos. Taking it one step future, Johannah has a wealth of knowledge when it comes to not just making a pretty website but one that converts and ranks on google. We can't thank her enough!
  • Avatar What's My Style - Image & Communication ★★★★★
    Johannah, with her warmth, wisdom and professionalism, made the transition to starting a business much less daunting.Johannah patiently guided me through the branding and website development process which is thought provoking and incredibly … More valuable, making you dig deep into your purpose, values and vision, which not only set a solid platform for the future direction of the business but also excitement at the opportunities ahead.Johannah understands small business and their needs, making the start-up journey and challenges easier. Being genuine and truly lovely is a bonus.I regularly receive compliments on my branding, website and the stunning business cards and cannot recommend Johannah and Confetti Designs highly enough.Nicky McMillanWhat’s My Style
  • Avatar Jovana - Bumper Leads ★★★★★
    Highly recommend Johannah and the team at Confetti Designs for any branding and website needs. It's rare to find a designer who is reliable, has a strong commercial acumen and a knack for designing beautiful designs that puts your … More customers' customers needs first.
  • Avatar Carolyn Walker ★★★★★
    When I first met with Johannah I thought I knew what my business (and website) was going to look like. However, whilst working through some extensive business identity and marketing processes with Johannah uncovered my true (authentic) … More business goals and mission so that now my website truly reflects me, my purpose, mission and service offering - which is quite different to my original ideas.Accordingly I feel excited and proud of what i am presenting to the world through my business name, website design and content.thanks Johannah
  • Avatar Sarah Trevathan ★★★★★
    I'd spoken with various web designers prior to Confetti and as soon as I made contact I knew it was the right fit. Johannah was insightful, professional and supportive from start to finish. The process has been stress-free and actually … More very enjoyable! I'm also delighted with the finished result of my website. I'd highly recommend Confetti to anyone looking for a personal yet professional experience..
  • Avatar Sue Glasser ★★★★★
    Website Review.I recently received a website review from Johannah and was blown away with how much information was included.I never expected a video with my own website to be featured.So many great and important points were pointed out … More to improve the site to increase traffic.Thanks again Johannah - Highly recommend!Sue Glasser - PaperClip Professional Organisers