Imagine if your website worked as your best salesperson.
Designing and developing your brand-new website is just the first step. After launching, you now need to look at sustainable strategies that will help you get found by people who are searching for your products and services.
We provide search engine optimisation in Melbourne – so it’s our job to make Google your best friend!
You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!
The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.
This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.
This critical ground work ensures you get tangible results and a true return on your SEO investment.
Content Creation
The message from Google is simple: create good content for your customers.
We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.
Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.
That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.
Test and Measure
We love statistics and analysis!
Search Engine Optimisation requires constant monitoring and making tweaks and changes to better improve your site’s SEO.
Specialist SEO software will monitor your site daily, ensuring we can swiftly jump into action to respond with new content or on-page fixes that keeps you moving towards your short- and long-term SEO targets.
In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.
Results
Now, it’s time to start enjoying some tangible SEO results.
During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.
We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there – without fail.
Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.
SEO Strategy
You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!
The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.
This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.
This critical ground work ensures you get tangible results and a true return on your SEO investment.
Content Creation
The message from Google is simple: create good content for your customers.
We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.
Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.
That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.
Test and Measure
We love statistics and analysis!
We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.
We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.
In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.
Results
Now, it’s time to start enjoying some tangible SEO results.
During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.
We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there - without fail.
Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.
Local SEO services for your business
Does your current website work hard enough to generate awareness, leads and sales for your business?
All businesses want growth and in today’s digitally-dominant landscape, you need a reliable SEO agency to provide the right online strategies and tactics to help turn your website into your business’ best sales tool.
Not all agencies are made equal; we know because we’ve experienced it first hand!
We partner with a local SEO agency in Bayside that guarantees their work.
Designing the most beautiful website is just the start of your digital presence. Once you launch, you need to look towards gaining great ranking on Google. And we can help!
Reach out today for a no-obligation quote for our SEO or Adwords that will get you found on Google!
Search engine optimisation (widely recognised as “SEO”) is the process of optimising every aspect of your website (such as content, images, videos, etc.).
This is so a search engine like Google understands what it is you offer, and as such deems it as the best and most appropriate result to display for a user when they enter a certain search phase.
Why do you need SEO?
Your website’s sales rely on the traffic it gets; that is, the number of people visiting your site.
But how do you generate traffic? There are multiple ways, but the most common source of traffic is through search engines. When potential customers search services or products that your business offers, you want to be the first one they see in the results. This is the main reason why you need SEO.
Google processes around 63,000 searches every single second. That’s about 5.6 billion searches a day! So when users search for the products and services you offer, you want your website to be one of the first results they see, trust, and click.
How does SEO work?
All search engines, including Google, have sets of rules implemented and this identifies which result will be shown first. SEO makes sure that your website abides those rules so that you’ll have the best chances of making it to the top spot!
It’s estimated that the first position on Google for a search receives 36% of the traffic, and that the top 3 positions receive 60% of all clicks. And that means more traffic being driven to your website!
Additionally, a good ranking gives your business high credibility as search engines recognise your business as being the best option to fulfil a user’s search intent.
What is eCommerce SEO?
Just like regular SEO, the goal of eCommerce SEO is to give your online store the best opportunity to gain the number one position on the search engine results for a variety of product searches.
The difference is it involves more rigorous optimisation of your products in your website. People are already searching for the products you offer, but they can go to a rival store if they don’t find you immediately in search engine results. This is why you’ll need eCommerce SEO services. Click here to learn more about eCommerce SEO.
Improved rank is just one party of the SEO puzzle. So too is more traffic.
But the end goal? More sales, translating directly into an improved bottom line.
eCommerce SEO is a strategy in which all of the products you sell online are optimised, in order to gain a larger share of the market, and thus convert more visitors into paying customers.
And that starts with optimising your website for the types of products you sell.
Similarly, if you’re a retailer that stocks a number of well-known brands, we can optimise your site so that when someone searches for this recognised brand (and their products), you have the best chance of capturing that website visit! Explore our ecommerce portfolio or Shopify experts portfolio.
How do we optimise for eCommerce SEO?
There are three main factors of your eCommerce website that we look at when it comes to
optimising for the products and brands you sell.
1. CATEGORY OPTIMISATION
Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.
As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.
2. PRODUCT OPTIMISATION
Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.
You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.
3. BRAND OPTIMISATION
If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.
The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.
1. CATEGORY OPTIMISATION
Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.
As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.
2. PRODUCT OPTIMISATION
Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.
You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.
3. BRAND OPTIMISATION
If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.
The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.
Why invest in eCommerce SEO?
Would you design a new store with stylish fittings and beautiful products only to board up the windows and hide from street traffic? Of course not. So why would you do any differently online?
The best and most effective way to capture customers who are ready and willing to purchase your products online is by increasing visibility through effective eCommerce SEO.
eCommerce SEO is the first critical step towards growing your organic influence in the search engines, building your brand credibility, and being found for the products you create or the brands you offer.
It also works hand-in-hand with eCommerce conversion, where we rigorously investigate your website, identify roadblocks that make users bounce, and solve issues that impact conversion.
Think of eCommerce SEO as the clear directions to your store that point your customer towards the product they’re looking for, and eCommerce conversion as the awesome sales assistant that ensures a simple, safe, and enjoyable purchase transaction.
These two strategies work well on their own, but together, they’re magic!
The result is a more successful SEO strategy designed to not only bring more traffic to your site, but to deliver more qualified users that lead to more online sales!
Johannah, with her warmth, wisdom and professionalism, made the transition to starting a business much less daunting.Johannah patiently guided me through the branding and website development process which is thought provoking and incredibly… More valuable, making you dig deep into your purpose, values and vision, which not only set a solid platform for the future direction of the business but also excitement at the opportunities ahead.Johannah understands small business and their needs, making the start-up journey and challenges easier. Being genuine and truly lovely is a bonus.I regularly receive compliments on my branding, website and the stunning business cards and cannot recommend Johannah and Confetti Designs highly enough.Nicky McMillanWhat’s My Style
I approached Confetti Design for my website for my new business. Johannah has demonstrated a high level of understanding of what makes a website function properly, to draw in the right client/s. We have had several discussions about how… More I can present myself to potential clients in ways that had never occurred to me, and using words to convey specific meaning is my profession! I have learnt from her, and her support has been motivating. Especially when it came to thinking differently about what I do.Johannah/Confetti Design is so knowledgeable about on-line business and I have found her advice of enormous value. I recommend Confetti Design highly.
Confetti design went above and beyond to accommodate our requirements and understood our vision completely. We ended up with a website design that was exactly what we wanted in terms of both form and function. We completely trust Johannah… More with our ongoing queries and maintenance requests and would not hesitate recommending Confetti Design to anyone looking for seamless and beautiful custom website design.
It was an absolute pleasure working with Johannah on my new website. Johannah was able to identify my branding and positioning literally straight away. Her professionalism throughout the process aided in making the overall experience… More seamless. This resulted in a fabulous website that has nailed my brand and image.
We could not recommend Johannah and her team more highly.
From our initial conversation she understood our brief and really took the time to learn what our end goal was. Her attention to detail was amazing, she challenged us with ideas… More and guided us through the entire process. Johannah always responded quickly to any queries, communication was fabulous and nothing ever too much trouble. We really felt she wanted the absolute best result for our website as much as we did. We enjoyed the process of working with Johannah and we look forward to continuing to do so with Confetti Design in the future.
- The It Kit
We have loved working with Johannah and her team. She took the time to understand our business and what we required with our website. Johannah provided clear guidance of copy, images and set up that suited our needs. We are very proud of… More the final product and look forward to working with Confetti Design in the future.
Venturing into a new Business and having a Product that has very low awareness, Johannah made the process of creating the Brand easy and built my confidence during the process. The Clarity worksheet really made you think about all aspects… More of the Product and was a great tool to focus and generate a great outcome.I now move forward with a new confidence and strong brand direction and look forward to seeing the results.Andrew PatchettOur Perfect Wedding Insurance
Working with Johannah has been a pleasure. From the start of her process, she has been amazing to work with - no problem is too big and everything she does is professional to the highest degree.Designing our website was not easy because… More I lack design flair and vision, and that is exactly what Johannah and her team have brought to our latest website.On top of that, she has great resources around her, so when she needs to bring in other professionals, be it copywriting or photography, I knew I was in good hands.Johannah Barton and her team are consummate professionals, and are highly recommended.
Thanks so much to Johannah and her team at Confetti...
We were surprised to learn that the platform that our website was built upon was being retired, therefore we had to transition our website to a new platform.
To make matters worse,… More the people who built our original website, were no longer working in this space, so we had to enter the wide world and find someone new.
Our ambition was to find someone local that was an actual person we could sit with, talk to and work with now and into the future.
Upon our first phone call, I was sure Johannah was our person. After our first meeting I was convinced.
Johannah and her team put together a program to migrate our website from Biz Catalyst to Wordpress, and give it a freshen up along the way. Simple, concise and to the point was the plan, which was exactly what we were looking for..
Pushed the GO button, and the process happened perfectly and seamlessly.
Thanks to Johannah and Confetti for your help, we look forward to working together for many years to come...
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