SEO Services for Melbourne small businesses

Imagine if your website worked as your best salesperson.

Designing and developing your brand-new website is just the first step. After launching, you now need to look at sustainable strategies that will help you get found by people who are searching for your products and services.

We provide search engine optimisation in Melbourne – so it’s our job to make Google your best friend!

Using effective and proven long-term SEO tactics, we can transform your beautiful small business website into an online selling tool. Explore our small business website design portfolio or legal websites design examples.

SEO services Melbourne

Our suite of ongoing marketing, advertising, and SEO services in Melbourne include:

  • SEO strategy
  • SEO blog and content marketing strategy
  • On-going SEO and content marketing packages
  • Pay per click campaigns ( including Adwords, You Tube, display etc)
  • Google Ads campaign creation and management (certified Google Adwords partner)
  • Remarketing campaign creation and management
  • Google shopping advertising for eCommerce websites

seo strategy

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

Search Engine Optimisation requires constant monitoring and making tweaks and changes to better improve your site’s SEO.

Specialist SEO software will monitor your site daily, ensuring we can swiftly jump into action to respond with new content or on-page fixes that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there – without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there - without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

Local SEO services for your business

Does your current website work hard enough to generate awareness, leads and sales for your business?

All businesses want growth and in today’s digitally-dominant landscape, you need a reliable SEO agency to provide the right online strategies and tactics to help turn your website into your business’ best sales tool.

Not all agencies are made equal; we know because we’ve experienced it first hand!

We partner with a local SEO agency in Bayside that guarantees their work.

Designing the most beautiful website is just the start of your digital presence. Once you launch, you need to look towards gaining great ranking on Google. And we can help!

Reach out today for a no-obligation quote for our SEO or Adwords that will get you found on Google!

What is SEO Marketing?

Search engine optimisation (widely recognised as “SEO”) is the process of optimising every aspect of your website (such as content, images, videos, etc.).

This is so a search engine like Google understands what it is you offer, and as such deems it as the best and most appropriate result to display for a user when they enter a certain search phase.

Why do you need SEO?

Your website’s sales rely on the traffic it gets; that is, the number of people visiting your site.

But how do you generate traffic? There are multiple ways, but the most common source of traffic is through search engines. When potential customers search services or products that your business offers, you want to be the first one they see in the results. This is the main reason why you need SEO.

Google processes around 63,000 searches every single second. That’s about 5.6 billion searches a day! So when users search for the products and services you offer, you want your website to be one of the first results they see, trust, and click.

How does SEO work?

All search engines, including Google, have sets of rules implemented and this identifies which result will be shown first. SEO makes sure that your website abides those rules so that you’ll have the best chances of making it to the top spot!

It’s estimated that the first position on Google for a search receives 36% of the traffic, and that the top 3 positions receive 60% of all clicks. And that means more traffic being driven to your website!

Additionally, a good ranking gives your business high credibility as search engines recognise your business as being the best option to fulfil a user’s search intent.

What is eCommerce SEO?

Just like regular SEO, the goal of eCommerce SEO is to give your online store the best opportunity to gain the number one position on the search engine results for a variety of product searches.

The difference is it involves more rigorous optimisation of your products in your website. People are already searching for the products you offer, but they can go to a rival store if they don’t find you immediately in search engine results. This is why you’ll need eCommerce SEO services. Click here to learn more about eCommerce SEO.

Improved rank is just one party of the SEO puzzle. So too is more traffic.
But the end goal? More sales, translating directly into an improved bottom line.

eCommerce SEO is a strategy in which all of the products you sell online are optimised, in order to gain a larger share of the market, and thus convert more visitors into paying customers.

And that starts with optimising your website for the types of products you sell.

Similarly, if you’re a retailer that stocks a number of well-known brands, we can optimise your site so that when someone searches for this recognised brand (and their products), you have the best chance of capturing that website visit! Explore our ecommerce portfolio or Shopify experts portfolio.

How do we optimise for eCommerce SEO?

There are three main factors of your eCommerce website that we look at when it comes to
optimising for the products and brands you sell.

1. CATEGORY OPTIMISATION

Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.

As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.

2. PRODUCT OPTIMISATION

Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.

You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.

3. BRAND OPTIMISATION

If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.

The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.

1. CATEGORY OPTIMISATION

Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.

As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.

2. PRODUCT OPTIMISATION

Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.

You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.

3. BRAND OPTIMISATION

If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.

The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.

Why invest in eCommerce SEO?

Would you design a new store with stylish fittings and beautiful products only to board up the windows and hide from street traffic? Of course not. So why would you do any differently online?

The best and most effective way to capture customers who are ready and willing to purchase your products online is by increasing visibility through effective eCommerce SEO.

eCommerce SEO is the first critical step towards growing your organic influence in the search engines, building your brand credibility, and being found for the products you create or the brands you offer.

It also works hand-in-hand with eCommerce conversion, where we rigorously investigate your website, identify roadblocks that make users bounce, and solve issues that impact conversion.

Think of eCommerce SEO as the clear directions to your store that point your customer towards the product they’re looking for, and eCommerce conversion as the awesome sales assistant that ensures a simple, safe, and enjoyable purchase transaction.

These two strategies work well on their own, but together, they’re magic!

The result is a more successful SEO strategy designed to not only bring more traffic to your site, but to deliver more qualified users that lead to more online sales!

Ready to give your eCommerce store a makeover? Get in touch with us today.

Read more from some of our own clients

There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!

  • Avatar Graeme Longmuir ★★★★★
    So easy to deal with and an expert in her field. Johannah helped us get our website more current and relevant to our customer base. Happily recommend Confetti Design to those needing to improve their market presence and marketing strategy. … More
  • Avatar A' Object ★★★★★
    Starting my business from scratch, Confetti Design was the best thing could ever happen to me.
    When I contacted Johannah for the first time, I was full of unorganized ideas & kind of confused about where to start from. From the very
    … More first phone consultation with her, Johannah came forward with lots of amazingly creative & inspiring ideas. She took things to a new level with her fresh ideas. Johannah was super skilled at understanding my style, my brand & the business market & connecting me to the right people to help me with different aspects of my business. Confetti Design professionally planned, designed & delivered my business website. It was always like Johannah was part of my business not an outsider who was hired to mechanically do & finish a job for me. Always an email away! Working with them has been a pleasure!
  • Avatar Aaron Ronaldson ★★★★★
    Confetti were amazing! Prompt, Professional and Concise
  • Avatar Pranvera ★★★★★
    I had been struggling to finish off our website after some difficulties with my current developer so I searched on Google and found Confetti. Johannah and her team were just what I needed as a small start up. She worked with my budget and … More prioritised what I needed. Confetti will be my go-to for further refinements. I'm so delighted I found them!
  • Avatar Lyly Greca ★★★★★
    Johannah took her time to understand our vision before coming back with suggestions that not only meet our requirements but are relevant, current and forward in it's application. No request was ever too hard, we loved Johannah's … More prompt response, transparent communications, and collaborative approach.
  • Avatar Batten Sacks ★★★★★
     Professionalism
  • Avatar Adelle Jones ★★★★★
     Professionalism, Quality
  • Avatar Josh McCallum ★★★★★
    The most impressive part of the process with Johannah for me was that even though she approaches the project from a design point of view, she never lost focus on the fact that we are a business and maximising sales is the most important … More element of the design process. She was able to seamlessly balance the conflicting demands of design and sales to deliver a result that not only converts customers, but looks absolutely fantastic.We never could have achieved such a fantastic result without Johannah's unique blend of talents.
  • Avatar Emma Strong ★★★★★
    Johannah is extremely professional and goes above and beyond to make sure your requirements are met. I felt extremely confident that Johannah would produce my website taking into account all my specifications. She was very thorough … More and very friendly and a pleasure to deal with. I couldn’t be happier with the end result and would highly recommend Confetti Design.
  • Avatar Anish Rebello ★★★★★
    When the overwhelming shock of me quitting my job and deciding to go out and start my own law firm wore off, the first thing I knew that had to be done was to get a website.For weeks I had heard Johannah’s brilliant idea of a 1 page website, … More in 1 day for 1 price and wondered who I knew I could refer her too…little did I know that person would be me and Umbrella Family Law.Her questionnaire that she provided to help us understand the website was pointed and specific which allowed me and my Partners to give as much information as possible – and what was even more incrediblewas her way to understand exactly what we were saying through words and translate on to the website.But the cherry on top of our umbrella sundae was the logo – the colour, the design received nothing but rave reviews from all those I spoke too, both family and friends and even some in this chapter.Having a website is one thing. However having a website, and more specifically, having someone who can translate your idea, your vision and your purpose with such ease and so effortlessly is something youcannot put a price on – although with Johannah’s fixed price – you can, and it is so worth it.For anyone looking to revamp their website or wanting to tear it down and start new – I cannot stress enough that you must see Johannah

Do you want me and my team to help you improve your website conversions and build client trust?
Simple, get in touch for a FREE strategy call.

Connect with us