SEO Services for Melbourne small businesses
Imagine if your website worked as your best salesperson.
Designing and developing your brand-new website is just the first step. After launching, you now need to look at sustainable strategies that will help you get found by people who are searching for your products and services.
We provide search engine optimisation in Melbourne – so it’s our job to make Google your best friend!
Using effective and proven long-term SEO tactics, we can transform your beautiful small business website into an online selling tool. Explore our small business website design portfolio or legal websites design examples.
SEO services Melbourne
Our suite of ongoing marketing, advertising, and SEO services in Melbourne include:
- SEO strategy
- SEO blog and content marketing strategy
- On-going SEO and content marketing packages
- Pay per click campaigns ( including Adwords, You Tube, display etc)
- Google Ads campaign creation and management (certified Google Adwords partner)
- Remarketing campaign creation and management
- Google shopping advertising for eCommerce websites
SEO Strategy
You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!
The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.
This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.
This critical ground work ensures you get tangible results and a true return on your SEO investment.
Content Creation
The message from Google is simple: create good content for your customers.
We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.
Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.
That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.
Test and Measure
We love statistics and analysis!
Search Engine Optimisation requires constant monitoring and making tweaks and changes to better improve your site’s SEO.
Specialist SEO software will monitor your site daily, ensuring we can swiftly jump into action to respond with new content or on-page fixes that keeps you moving towards your short- and long-term SEO targets.
In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.
Results
Now, it’s time to start enjoying some tangible SEO results.
During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.
We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there – without fail.
Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.
SEO Strategy
You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!
The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.
This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.
This critical ground work ensures you get tangible results and a true return on your SEO investment.
Content Creation
The message from Google is simple: create good content for your customers.
We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.
Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.
That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.
Test and Measure
We love statistics and analysis!
We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.
We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.
In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.
Results
Now, it’s time to start enjoying some tangible SEO results.
During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.
We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there - without fail.
Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.
Local SEO services for your business
Does your current website work hard enough to generate awareness, leads and sales for your business?
All businesses want growth and in today’s digitally-dominant landscape, you need a reliable SEO agency to provide the right online strategies and tactics to help turn your website into your business’ best sales tool.
Not all agencies are made equal; we know because we’ve experienced it first hand!
We partner with a local SEO agency in Bayside that guarantees their work.
Designing the most beautiful website is just the start of your digital presence. Once you launch, you need to look towards gaining great ranking on Google. And we can help!
Reach out today for a no-obligation quote for our SEO or Adwords that will get you found on Google!
What is SEO Marketing?
Search engine optimisation (widely recognised as “SEO”) is the process of optimising every aspect of your website (such as content, images, videos, etc.).
This is so a search engine like Google understands what it is you offer, and as such deems it as the best and most appropriate result to display for a user when they enter a certain search phase.
Why do you need SEO?
Your website’s sales rely on the traffic it gets; that is, the number of people visiting your site.
But how do you generate traffic? There are multiple ways, but the most common source of traffic is through search engines. When potential customers search services or products that your business offers, you want to be the first one they see in the results. This is the main reason why you need SEO.
Google processes around 63,000 searches every single second. That’s about 5.6 billion searches a day! So when users search for the products and services you offer, you want your website to be one of the first results they see, trust, and click.
How does SEO work?
All search engines, including Google, have sets of rules implemented and this identifies which result will be shown first. SEO makes sure that your website abides those rules so that you’ll have the best chances of making it to the top spot!
It’s estimated that the first position on Google for a search receives 36% of the traffic, and that the top 3 positions receive 60% of all clicks. And that means more traffic being driven to your website!
Additionally, a good ranking gives your business high credibility as search engines recognise your business as being the best option to fulfil a user’s search intent.
What is eCommerce SEO?
Just like regular SEO, the goal of eCommerce SEO is to give your online store the best opportunity to gain the number one position on the search engine results for a variety of product searches.
The difference is it involves more rigorous optimisation of your products in your website. People are already searching for the products you offer, but they can go to a rival store if they don’t find you immediately in search engine results. This is why you’ll need eCommerce SEO services. Click here to learn more about eCommerce SEO.
Improved rank is just one party of the SEO puzzle. So too is more traffic.
But the end goal? More sales, translating directly into an improved bottom line.
eCommerce SEO is a strategy in which all of the products you sell online are optimised, in order to gain a larger share of the market, and thus convert more visitors into paying customers.
And that starts with optimising your website for the types of products you sell.
Similarly, if you’re a retailer that stocks a number of well-known brands, we can optimise your site so that when someone searches for this recognised brand (and their products), you have the best chance of capturing that website visit! Explore our ecommerce portfolio or Shopify experts portfolio.
How do we optimise for eCommerce SEO?
There are three main factors of your eCommerce website that we look at when it comes to
optimising for the products and brands you sell.
1. CATEGORY OPTIMISATION
Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.
As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.
2. PRODUCT OPTIMISATION
Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.
You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.
3. BRAND OPTIMISATION
If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.
The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.
Why invest in eCommerce SEO?
Would you design a new store with stylish fittings and beautiful products only to board up the windows and hide from street traffic? Of course not. So why would you do any differently online?
The best and most effective way to capture customers who are ready and willing to purchase your products online is by increasing visibility through effective eCommerce SEO.
eCommerce SEO is the first critical step towards growing your organic influence in the search engines, building your brand credibility, and being found for the products you create or the brands you offer.
It also works hand-in-hand with eCommerce conversion, where we rigorously investigate your website, identify roadblocks that make users bounce, and solve issues that impact conversion.
Think of eCommerce SEO as the clear directions to your store that point your customer towards the product they’re looking for, and eCommerce conversion as the awesome sales assistant that ensures a simple, safe, and enjoyable purchase transaction.
These two strategies work well on their own, but together, they’re magic!
The result is a more successful SEO strategy designed to not only bring more traffic to your site, but to deliver more qualified users that lead to more online sales!
Ready to give your eCommerce store a makeover? Get in touch with us today.
Read more from some of our own clients
There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!
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Johannah and her team were a dream to work with. Johannah went above and beyond understanding my goals and creating the ultimate platform for me to launch my brand with confidence. Nothing was too much to ask and they delivered everything … More so promptly. I will to continue to work with confetti design for all future website and design work. -
Great communicator and a real flair for design. We loved the process and it was a delight to work with Johannah! 5 stars *****
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Johannah was amazing to work with. I am so glad I found her. She was helpful, creative,patient and inspiring. I thoroughly recommend Confetti Design to anyone wanting a new or revamped website that stands out and truly reflects their … More brand. Sensational -
Professionalism, Quality -
I have collaborated with Johannah from Confetti and they are phenomenal and I‘ve always been impressed with their work. From start to finish, they have exceptional skills and deliver amazing results. Johannah’s expertise, attention to detail, … More and commitment to client satisfaction are always truly recommendable. If you are looking for getting a new website, I highly recommend their services.
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It is with great pleasure I write this review for Confetti Design. It was a long road to finding Johannah and finding the right person and team that could interpret my vision for the website and turn it into a reality. After speaking to … More a few web designers, I knew immediately that Johannah was the one! I vividly remember my first conversation where she shared the same passion and excitement for web design and a strong commitment to excellence as I do with my own profession. The journey with Confetti Design started in the latter part of last year, a very tricky time for me and many others juggling a small business and a young family during a pandemic. The entire process was perfectly structured and broken down into bite size parts that made it easy for a technically challenged person like me. Confetti went above and beyond my expectations to deliver a beautiful, classy, easy to navigate website that perfectly represents our brand and reflects who we are. No stone was left unturned, no question too trivial to ask, Johannah and her team were always there to guide and assist me every step of the way. Their impeccable attention to detail shines through the final product and I couldn’t be more thrilled to share my website with the world.
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Website Review.I recently received a website review from Johannah and was blown away with how much information was included.I never expected a video with my own website to be featured.So many great and important points were pointed out … More to improve the site to increase traffic.Thanks again Johannah - Highly recommend!Sue Glasser - PaperClip Professional Organisers
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“Starting your first online business is always so daunting – we didn’t know the first thing to do. It was an easy decision to use Confetti Design, Johannah made me feel comfortable and confident I was in great hands from the very first … More contact. Johannah makes the process easy and fun with a comprehensive Discovery session to work out what we needed to do, followed by the Build sessions where our input was valued. The colour and style really complimented our branding and it was wonderful to see it all come together in the end (especially when we received our first order!)
The Confetti team also provide great ongoing technical assistance once your website is complete. I highly recommend them! ”
Megan Lilburn
Alfie's Feast -
Johannah is extremely professional and goes above and beyond to make sure your requirements are met. I felt extremely confident that Johannah would produce my website taking into account all my specifications. She was very thorough … More and very friendly and a pleasure to deal with. I couldn’t be happier with the end result and would highly recommend Confetti Design.
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We chose Johannah and Confetti design for the design of our two sites. From the first phone call, and without confirming the work, Johannah started to provide us with advice and insights.
It was an easy decision from there as we knew she … More would go above and beyond to guide the inexperienced team through the process.
Thank you to the whole Confetti team for their work.
