SEO Services for Melbourne small businesses

Imagine if your website worked as your best salesperson.

Designing and developing your brand-new website is just the first step. After launching, you now need to look at sustainable strategies that will help you get found by people who are searching for your products and services.

We provide search engine optimisation in Melbourne – so it’s our job to make Google your best friend!

Using effective and proven long-term SEO tactics, we can transform your beautiful small business website into an online selling tool. Explore our small business website design portfolio or legal websites design examples.

SEO services Melbourne

Our suite of ongoing marketing, advertising, and SEO services in Melbourne include:

  • SEO strategy
  • SEO blog and content marketing strategy
  • On-going SEO and content marketing packages
  • Pay per click campaigns ( including Adwords, You Tube, display etc)
  • Google Ads campaign creation and management (certified Google Adwords partner)
  • Remarketing campaign creation and management
  • Google shopping advertising for eCommerce websites

seo strategy

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

Search Engine Optimisation requires constant monitoring and making tweaks and changes to better improve your site’s SEO.

Specialist SEO software will monitor your site daily, ensuring we can swiftly jump into action to respond with new content or on-page fixes that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there – without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there - without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

Local SEO services for your business

Does your current website work hard enough to generate awareness, leads and sales for your business?

All businesses want growth and in today’s digitally-dominant landscape, you need a reliable SEO agency to provide the right online strategies and tactics to help turn your website into your business’ best sales tool.

Not all agencies are made equal; we know because we’ve experienced it first hand!

We partner with a local SEO agency in Bayside that guarantees their work.

Designing the most beautiful website is just the start of your digital presence. Once you launch, you need to look towards gaining great ranking on Google. And we can help!

Reach out today for a no-obligation quote for our SEO or Adwords that will get you found on Google!

What is SEO Marketing?

Search engine optimisation (widely recognised as “SEO”) is the process of optimising every aspect of your website (such as content, images, videos, etc.).

This is so a search engine like Google understands what it is you offer, and as such deems it as the best and most appropriate result to display for a user when they enter a certain search phase.

Why do you need SEO?

Your website’s sales rely on the traffic it gets; that is, the number of people visiting your site.

But how do you generate traffic? There are multiple ways, but the most common source of traffic is through search engines. When potential customers search services or products that your business offers, you want to be the first one they see in the results. This is the main reason why you need SEO.

Google processes around 63,000 searches every single second. That’s about 5.6 billion searches a day! So when users search for the products and services you offer, you want your website to be one of the first results they see, trust, and click.

How does SEO work?

All search engines, including Google, have sets of rules implemented and this identifies which result will be shown first. SEO makes sure that your website abides those rules so that you’ll have the best chances of making it to the top spot!

It’s estimated that the first position on Google for a search receives 36% of the traffic, and that the top 3 positions receive 60% of all clicks. And that means more traffic being driven to your website!

Additionally, a good ranking gives your business high credibility as search engines recognise your business as being the best option to fulfil a user’s search intent.

What is eCommerce SEO?

Just like regular SEO, the goal of eCommerce SEO is to give your online store the best opportunity to gain the number one position on the search engine results for a variety of product searches.

The difference is it involves more rigorous optimisation of your products in your website. People are already searching for the products you offer, but they can go to a rival store if they don’t find you immediately in search engine results. This is why you’ll need eCommerce SEO services. Click here to learn more about eCommerce SEO.

Improved rank is just one party of the SEO puzzle. So too is more traffic.
But the end goal? More sales, translating directly into an improved bottom line.

eCommerce SEO is a strategy in which all of the products you sell online are optimised, in order to gain a larger share of the market, and thus convert more visitors into paying customers.

And that starts with optimising your website for the types of products you sell.

Similarly, if you’re a retailer that stocks a number of well-known brands, we can optimise your site so that when someone searches for this recognised brand (and their products), you have the best chance of capturing that website visit! Explore our ecommerce portfolio or Shopify experts portfolio.

How do we optimise for eCommerce SEO?

There are three main factors of your eCommerce website that we look at when it comes to
optimising for the products and brands you sell.

1. CATEGORY OPTIMISATION

Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.

As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.

2. PRODUCT OPTIMISATION

Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.

You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.

3. BRAND OPTIMISATION

If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.

The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.

1. CATEGORY OPTIMISATION

Consider the categories as your ‘top level’ of eCommerce optimisation, for example, “beach umbrella” or “memory foam pillow”. This is a more generic term a user would search for.

As such, they’ll usually have a higher search volume. When you improve your rank for these broad keywords you can bring more traffic to your site.

2. PRODUCT OPTIMISATION

Next, we start to get a little more specific. Perhaps your user is looking for a “vintage cotton beach umbrella”, or a “contour memory foam pillow for side sleepers”. Optimising specific products helps a user find a result that perfectly matches their search.

You’re also saving them time from sifting through dozens (or even hundreds!) of other results that don’t match their needs.

3. BRAND OPTIMISATION

If you’re a retailer that carries and sells a variety of brands, you can also consider optimising your website for these.

The goal is that your eCommerce store will be displayed in the search results when people search for brands as well as products from specific brands.

Why invest in eCommerce SEO?

Would you design a new store with stylish fittings and beautiful products only to board up the windows and hide from street traffic? Of course not. So why would you do any differently online?

The best and most effective way to capture customers who are ready and willing to purchase your products online is by increasing visibility through effective eCommerce SEO.

eCommerce SEO is the first critical step towards growing your organic influence in the search engines, building your brand credibility, and being found for the products you create or the brands you offer.

It also works hand-in-hand with eCommerce conversion, where we rigorously investigate your website, identify roadblocks that make users bounce, and solve issues that impact conversion.

Think of eCommerce SEO as the clear directions to your store that point your customer towards the product they’re looking for, and eCommerce conversion as the awesome sales assistant that ensures a simple, safe, and enjoyable purchase transaction.

These two strategies work well on their own, but together, they’re magic!

The result is a more successful SEO strategy designed to not only bring more traffic to your site, but to deliver more qualified users that lead to more online sales!

Ready to give your eCommerce store a makeover? Get in touch with us today.

Read more from some of our own clients

There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!

  • Avatar Janice Clarke ★★★★★
    We were introduced to Johannah at Confetti last year, and were impressed from the start. We used Confetti to re-design and re-build our e-comm Shopify website and would not hesitate to recommend them to anyone looking for a trusted partner … More with great attention to detail, a huge care factor and the ultimate professionals. We would not have achieved all we did last year without Johannah, who has always acted like one of our team. Could not recommend highly enough.
  • Avatar Pranvera ★★★★★
    I had been struggling to finish off our website after some difficulties with my current developer so I searched on Google and found Confetti. Johannah and her team were just what I needed as a small start up. She worked with my budget and … More prioritised what I needed. Confetti will be my go-to for further refinements. I'm so delighted I found them!
  • Avatar Megan R ★★★★★
    Johannah and her team helped build my Shopify store from scratch and I couldn't be happier with the result! She took the time to understand my business goals and offerings and was able to find the perfect Shopify theme that had the … More look and feel that I was after, as well as all the necessary functionalities. Johannah and her team went out of their way to help with my extremely complex pricing structure, for which I am very grateful. Johannah was a pleasure to work with from the very start and I would absolutely recommend Confetti Design to anyone.
  • Avatar Maria J ★★★★★
    After much research I was so glad I chose Confetti Design! I was looking for a website build and I knew after my initial consultation with Johanna that they were much more! Johanna has incredible skills in understanding design, marketing, … More SEO, the technicalities of a website build and being commercial in todays ever evolving market. In less than 12 months my site now appears organically in a google search for my product category. Her knowledge & honesty has been a game changer for me.
  • Avatar Miranda Hanger ★★★★★
    We could not recommend Johannah and her team more highly.
    From our initial conversation she understood our brief and really took the time to learn what our end goal was. Her attention to detail was amazing, she challenged us with ideas
    … More and guided us through the entire process. Johannah always responded quickly to any queries, communication was fabulous and nothing ever too much trouble. We really felt she wanted the absolute best result for our website as much as we did. We enjoyed the process of working with Johannah and we look forward to continuing to do so with Confetti Design in the future.
    - The It Kit
  • Avatar Alice Faull ★★★★★
    I worked with Johanna and her team in developing our new company website and a webchat solution. Johanna is a pleasure to work with- she is very personable while being a highly efficient and practical problem-solver and is excellent at … More translating business problems into technology solutions. I would highly recommend Johanna and her team to any business.
  • Avatar A' Object ★★★★★
    Starting my business from scratch, Confetti Design was the best thing could ever happen to me.
    When I contacted Johannah for the first time, I was full of unorganized ideas & kind of confused about where to start from. From the very
    … More first phone consultation with her, Johannah came forward with lots of amazingly creative & inspiring ideas. She took things to a new level with her fresh ideas. Johannah was super skilled at understanding my style, my brand & the business market & connecting me to the right people to help me with different aspects of my business. Confetti Design professionally planned, designed & delivered my business website. It was always like Johannah was part of my business not an outsider who was hired to mechanically do & finish a job for me. Always an email away! Working with them has been a pleasure!
  • Avatar Rod Allen ★★★★★
    The Confetti Team have been a pleasure to work with... the process was made so easy, and our customer portal website looks great, and works seamlessly. Johannah took the extra time to provide easy to interpret instructions on how to add … More content to our framework, to enable us to be self-sufficient in managing our IP and product details.
    Thank you, Johannah and Team.
    Rod - E-Plus Building Products
  • Avatar Carolina Rodriguez ★★★★★
    I have collaborated with Johannah from Confetti and they are phenomenal and I‘ve always been impressed with their work. From start to finish, they have exceptional skills and deliver amazing results. Johannah’s expertise, attention to detail, … More and commitment to client satisfaction are always truly recommendable. If you are looking for getting a new website, I highly recommend their services.
  • A Google User ★★★★★
    We have had the absolute pleasure in working with Johannah and her team for Nalia Cosmetics and could not recommend them more highly! Always there to help support us and find solutions, if you want to work with a supportive team of e-commerce … More experts- look no further! Thank you!

Do you want me and my team to help you improve your website conversions and build client trust?
Simple, get in touch for a FREE strategy call.

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