SEO for small businesses

Imagine if your website worked as your best salesperson.

Designing and developing your brand-new website is just the first step. After launching, you now need to look at sustainable strategies that will help you get found by people who are searching for your products and services.

We provide search engine optimisation in Melbourne – so it’s our job to make Google your best friend!

Using effective and proven long-term SEO tactics, we can transform your beautiful small business website into an online selling tool.

SEO services Melbourne

Our suite of ongoing marketing, advertising, and SEO services in Melbourne include:

  • SEO strategy
  • SEO blog and content marketing strategy
  • On-going SEO and content marketing packages
  • Pay per click campaigns ( including Adwords, You Tube, display etc)
  • Google Ads campaign creation and management (certified Google Adwords partner)
  • Remarketing campaign creation and management
  • Google shopping advertising for eCommerce websites

seo strategy

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there – without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there - without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

Local SEO services for your business

Does your current website work hard enough to generate awareness, leads and sales for your business?

All businesses want growth and in today’s digitally-dominant landscape, you need a reliable SEO agency to provide the right online strategies and tactics to help turn your website into your business’ best sales tool.

Not all agencies are made equal; we know because we’ve experienced it first hand!

We partner with a local SEO agency in Bayside that guarantees their work.

Designing the most beautiful website is just the start of your digital presence. Once you launch, you need to look towards gaining great ranking on Google. And we can help!

Reach out today for a no-obligation quote for our SEO or Adwords that will get you found on Google!

What is SEO Marketing?

Search engine optimisation (widely recognised as “SEO”) is the process of optimising every aspect of your website (such as content, images, videos, etc.).

This is so a search engine like Google understands what it is you offer, and as such deems it as the best and most appropriate result to display for a user when they enter a certain search phase.

Why do you need SEO?

Your website’s sales rely on the traffic it gets; that is, the number of people visiting your site.

But how do you generate traffic? There are multiple ways, but the most common source of traffic is through search engines. When potential customers search services or products that your business offers, you want to be the first one they see in the results. This is the main reason why you need SEO.

Google processes around 63,000 searches every single second. That’s about 5.6 billion searches a day! So when users search for the products and services you offer, you want your website to be one of the first results they see, trust, and click.

How does SEO work?

Google and other search engines have sets of rules implemented and this identifies which result will be shown first. SEO makes sure that your website abides those rules so that you’ll have the best chances of making it to the top spot!

It’s estimated that the first position on Google for a search receives 36% of the traffic, and that the top 3 positions receive 60% of all clicks. And that means more traffic being driven to your website!

Additionally, a good ranking gives your business high credibility as search engines recognise your business as being the best option to fulfil a user’s search intent.

What is eCommerce SEO?

Just like regular SEO, the goal of eCommerce SEO is to give your online store the best opportunity to gain the number one position on the search engine results for a variety of product searches.

The difference is it involves more rigorous optimisation of your products in your website. People are already searching for the products you offer, but they can go to a rival store if they don’t find you immediately in search engine results. This is why you’ll need eCommerce SEO services. Click here to learn more about eCommerce SEO.

Read more from some of our own clients

There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!

  • Avatar Russell Cagnacci ★★★★★
    I would have no reservations recommending Confetti Design. The design team through to copyright produced a concise, well written and visually appealing website that met every element of our brief. If customer service is your way of measuring … More a business then you will be choosing the right business. Johanna was amazing, always available, friendly and a true professional. Johanna was prepared to challenge our ideas however at the same time provided alternatives that ultimately made sense and delivered the solution we needed
  • Avatar WormGuide Equine ★★★★★
    Fantastic experience! Jo and her team truly took our company under her wing and transformed our website. Brilliant in conversion ideas and really understood our company and how best to display this. I can not highly recommend Confetti designs … More enough. Absolutely nailed!. Thank you for transforming our site and for being so lovely to work with. Larissa- WormGuide Equine
  • Avatar Stacey Linssen ★★★★★
    Johannah partnered with us and helped point us in the right direction when we were experiencing growing pains with our business. Johannah's positive, engaging and proactive approach to achieve the best possible solution for our business … More made her such a pleasure to work with. Her creativity and genuine desire to help you become better is such a breath of fresh air and we are so appreciative of Johannah's support as we continue to grow our business. Highly recommend!
  • Avatar Ross Helmot ★★★★★
    It can be daunting trying to find someone to develop and design a new Website...Johannah put me at ease from the first call and I couldn't be happier with the result. I have no hesitation recommending Confetti and look forward to working … More with Johannah and her team on future projects.
  • Avatar Andrew Hahn ★★★★★
    Johannah was great to work with and cared as much about the final result as we did. I would recomend Confetti Design to anyone!
  • Avatar Daniel Wheeler ★★★★★
    It can be daunting to pick a company to build your website! The team at Confetti Design went above and beyond to both understand our business and importantly convert what we wanted to see in a website into exactly what we envisaged.
    I
    … More would have no reservations in recommending Johanna and the Confetti team. 10/10 for following through, attention to detail and responsiveness.
    Could not be happier with the level of professionalism offered and the final result.
  • Avatar Shehzarin Batha ★★★★★
    It is with great pleasure I write this review for Confetti Design. It was a long road to finding Johannah and finding the right person and team that could interpret my vision for the website and turn it into a reality. After speaking to … More a few web designers, I knew immediately that Johannah was the one! I vividly remember my first conversation where she shared the same passion and excitement for web design and a strong commitment to excellence as I do with my own profession. The journey with Confetti Design started in the latter part of last year, a very tricky time for me and many others juggling a small business and a young family during a pandemic. The entire process was perfectly structured and broken down into bite size parts that made it easy for a technically challenged person like me. Confetti went above and beyond my expectations to deliver a beautiful, classy, easy to navigate website that perfectly represents our brand and reflects who we are. No stone was left unturned, no question too trivial to ask, Johannah and her team were always there to guide and assist me every step of the way. Their impeccable attention to detail shines through the final product and I couldn’t be more thrilled to share my website with the world.
  • Avatar Colin Way ★★★★★
    Thanks so much to Johannah and her team at Confetti...
    We were surprised to learn that the platform that our website was built upon was being retired, therefore we had to transition our website to a new platform.
    To make matters worse,
    … More the people who built our original website, were no longer working in this space, so we had to enter the wide world and find someone new.
    Our ambition was to find someone local that was an actual person we could sit with, talk to and work with now and into the future.
    Upon our first phone call, I was sure Johannah was our person. After our first meeting I was convinced.
    Johannah and her team put together a program to migrate our website from Biz Catalyst to Wordpress, and give it a freshen up along the way. Simple, concise and to the point was the plan, which was exactly what we were looking for..
    Pushed the GO button, and the process happened perfectly and seamlessly.
    Thanks to Johannah and Confetti for your help, we look forward to working together for many years to come...
  • Avatar Melissa Scadden ★★★★★
    It was a pleasure working with Johannah. Despite a relatively complex brief, she produced a fantastic new website that hit the mark. As an established business trying for a different look, feel and message, we appreciated the time Johannah … More spent trying to understand the brief, and patience with our endless amendments.
  • Avatar Sarah Rey ★★★★★
    A big thank you to Johannah and her team for listening closely to our vision for our new website and the image we wanted to present. It was the third ever website for employment law firm Justitia, and naturally we wanted to stand out from … More the crowd! Magic happens between a client conveying what they want, and the act of creation, or so it seems, as the website outcome captured perfectly the colours, images and messaging that we as an organisation wanted to convey. Johannah's collaborators who helped with photography and wording were also brilliant. My work colleagues are also very pleased with their portrayal, which is also a fundamental factor in judging success. Lastly, and importantly, client feedback to date has been extremely positive. I have no hesitation recommending Confetti Design.