SEO for small businesses

Imagine if your website worked as your best salesperson.

Designing and developing your brand-new website is just the first step. After launching, you now need to look at sustainable strategies that will help you get found by people who are searching for your products and services.

We provide search engine optimisation in Melbourne – so it’s our job to make Google your best friend!

Using effective and proven long-term SEO tactics, we can transform your beautiful small business website into an online selling tool.

SEO services Melbourne

Our suite of ongoing marketing, advertising, and SEO services in Melbourne include:

  • SEO strategy
  • SEO blog and content marketing strategy
  • On-going SEO and content marketing packages
  • Pay per click campaigns ( including Adwords, You Tube, display etc)
  • Google Ads campaign creation and management (certified Google Adwords partner)
  • Remarketing campaign creation and management
  • Google shopping advertising for eCommerce websites

seo strategy

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there – without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

SEO Strategy

You’ve launched your website with some great on-page SEO and now, you’re ready to ramp it up!

The fundamentals of a good SEO strategy starts with gaining a crystal clear view of the online landscape as well as your online competition. We uncover all this and more during your initial SEO research and strategy. In many cases, our clients know who their “bricks and mortar” competition are, but are in fact not aware of their online competition.

This insight helps us understand what people are searching for online as well as what your competitors are doing, and thus what we need to do to give your website the best opportunity to outrank your competition.

This critical ground work ensures you get tangible results and a true return on your SEO investment.

confetti-Shopify-Online-Stores-why-choose-shopify

Content Creation

The message from Google is simple: create good content for your customers.

We take great care to create the right content with the right keywords to start improving your rank and fulfilling short- and longer-term goals. Google has over 220 ingredients we need to consider in order to get you ranking.

Website content needs to engage, educate, and convert your customers, but it also needs to meet a range of strict SEO requirements. On top of that, it also needs to match your brand’s tone and voice.

That’s a lot to ask from your website’s content! Luckily, we know how to do this perfectly.

Test and Measure

We love statistics and analysis! 

We work hard behind the scenes, constantly monitoring your website and making tweaks and changes to better improve your site’s SEO.

We monitor your site daily, swiftly jumping into action to respond with new content that keeps you moving towards your short- and long-term SEO targets.

In-depth data and powerful analytics helps us understand emerging opportunities and growing trends. We love diving deep into this sort of data, which in turn allows us to pivot your SEO and content marketing strategy as needed.

Results

Now, it’s time to start enjoying some tangible SEO results.

During our in-depth analysis, we get a really good idea of how tough your competition is. This insight helps us craft a sustained strategy that includes short- medium- and long-term goals.

We continue to work hard to ensure your website becomes your business’ best sales tool, and once ranking is achieved, it’s our job to keep you there - without fail.

Such is our confidence, that if during your ongoing SEO and marketing you drop, we work non-stop without extra charge to get you back to your key positions.

Local SEO services for your business

Does your current website work hard enough to generate awareness, leads and sales for your business?

All businesses want growth and in today’s digitally-dominant landscape, you need a reliable SEO agency to provide the right online strategies and tactics to help turn your website into your business’ best sales tool.

Not all agencies are made equal; we know because we’ve experienced it first hand!

We partner with a local SEO agency in Bayside that guarantees their work.

Designing the most beautiful website is just the start of your digital presence. Once you launch, you need to look towards gaining great ranking on Google. And we can help!

Reach out today for a no-obligation quote for our SEO or Adwords that will get you found on Google!

What is SEO Marketing?

Search engine optimisation (widely recognised as “SEO”) is the process of optimising every aspect of your website (such as content, images, videos, etc.).

This is so a search engine like Google understands what it is you offer, and as such deems it as the best and most appropriate result to display for a user when they enter a certain search phase.

Why do you need SEO?

Your website’s sales rely on the traffic it gets; that is, the number of people visiting your site.

But how do you generate traffic? There are multiple ways, but the most common source of traffic is through search engines. When potential customers search services or products that your business offers, you want to be the first one they see in the results. This is the main reason why you need SEO.

Google processes around 63,000 searches every single second. That’s about 5.6 billion searches a day! So when users search for the products and services you offer, you want your website to be one of the first results they see, trust, and click.

How does SEO work?

Google and other search engines have sets of rules implemented and this identifies which result will be shown first. SEO makes sure that your website abides those rules so that you’ll have the best chances of making it to the top spot!

It’s estimated that the first position on Google for a search receives 36% of the traffic, and that the top 3 positions receive 60% of all clicks. And that means more traffic being driven to your website!

Additionally, a good ranking gives your business high credibility as search engines recognise your business as being the best option to fulfil a user’s search intent.

What is eCommerce SEO?

Just like regular SEO, the goal of eCommerce SEO is to give your online store the best opportunity to gain the number one position on the search engine results for a variety of product searches.

The difference is it involves more rigorous optimisation of your products in your website. People are already searching for the products you offer, but they can go to a rival store if they don’t find you immediately in search engine results. This is why you’ll need eCommerce SEO services. Click here to learn more about eCommerce SEO.

Read more from some of our own clients

There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!

  • Avatar Angela Rampal ★★★★★
    Before I started working with Johannah and Confetti Design in Bayside Melbourne, I was reluctant to take the plunge and start my online boutique mainly due to the daunting task of building a website from scratch and the need to be able … More to work with someone who understood my vision and goals on a personal level rather than working with large web companies who are not only expensive but hard to get that regular one on one communication and interaction with.My first phone call to Johannah put my mind at ease that developing my own ecommerce site was not only possible, but it would be an enjoyable experience that would allow me to have complete control over the look and feel of my website with constant assistance, reassurance and expert knowledge.The feature I enjoyed most about working with Johannah was the personal experience and how easy it was to contact Johannah with any changes as well as questions in regards to operating the admin section of my website as it was being developed.
  • Avatar Emma Strong ★★★★★
    Johannah is extremely professional and goes above and beyond to make sure your requirements are met. I felt extremely confident that Johannah would produce my website taking into account all my specifications. She was very thorough … More and very friendly and a pleasure to deal with. I couldn’t be happier with the end result and would highly recommend Confetti Design.
  • Avatar Sandi Sieger ★★★★★
    Super impressed with Johannah and her team - after tearing my hair out being unable to solve some web issues, Confetti Design quickly and efficiently solved my web problems and provided invaluable support and advice. Very impressed with … More their professionalism and service. Will be using them again!
  • Avatar Ken Tuder ★★★★★
    Thanks Johannah for an impressive website design
  • Avatar Karina Rodriguez ★★★★★
    I highly recommend Confetti Design. Johannah and her team helped us with our second website. It’s beautifully designed, in line with our brand’s voice but most importantly it’s a functional e-commerce store. After having many issues … More with our first website, it has been refreshing working with such a professional team. Thanks again!
  • Avatar Carolyn Walker ★★★★★
    When I first met with Johannah I thought I knew what my business (and website) was going to look like. However, whilst working through some extensive business identity and marketing processes with Johannah uncovered my true (authentic) … More business goals and mission so that now my website truly reflects me, my purpose, mission and service offering - which is quite different to my original ideas.Accordingly I feel excited and proud of what i am presenting to the world through my business name, website design and content.thanks Johannah
  • Avatar Adelle Jones ★★★★★
     Professionalism, Quality
  • Avatar Neville Samuels ★★★★★
    Working with Johannah has been a pleasure. From the start of her process, she has been amazing to work with - no problem is too big and everything she does is professional to the highest degree.Designing our website was not easy because … More I lack design flair and vision, and that is exactly what Johannah and her team have brought to our latest website.On top of that, she has great resources around her, so when she needs to bring in other professionals, be it copywriting or photography, I knew I was in good hands.Johannah Barton and her team are consummate professionals, and are highly recommended.
  • Avatar Helen Green ★★★★★
    Johannah was amazing to work with. I am so glad I found her. She was helpful, creative,patient and inspiring. I thoroughly recommend Confetti Design to anyone wanting a new or revamped website that stands out and truly reflects their … More brand. Sensational
  • Avatar Sarah Rey ★★★★★
    A big thank you to Johannah and her team for listening closely to our vision for our new website and the image we wanted to present. It was the third ever website for employment law firm Justitia, and naturally we wanted to stand out from … More the crowd! Magic happens between a client conveying what they want, and the act of creation, or so it seems, as the website outcome captured perfectly the colours, images and messaging that we as an organisation wanted to convey. Johannah's collaborators who helped with photography and wording were also brilliant. My work colleagues are also very pleased with their portrayal, which is also a fundamental factor in judging success. Lastly, and importantly, client feedback to date has been extremely positive. I have no hesitation recommending Confetti Design.