Your brand personality leaves an impression that either engages the consumer or doesn’t. The Clarity Process helps us uncover who you are, your values, your story, strengths and purpose. These are used to design marketing that is authentic and people can connect with on an emotional level. If your are starting a small business or re-focussing your business, this process is a must.
Uncover your special MAGIC
You, your skills, education, expertise, perspective all drive your competitive advantage. Through the Clarity Kit process we gain insight into your unique voice. This can be a process you or your business uses, how you deliver your services, the pricing or even the location. Whatever it is we give it wings. It makes you stand out in your industry and it speaks directly to your perfectly matched customer, compelling them to act.
Identify your CUSTOMER
A great brand, campaign, website, pitch all need to connects with the target customer on an emotional level so they trust you and feel comfortable in working with you. Without understanding your customer emotionally, you can’t attract them or communicate the value proposition that convinces them to work with you.
Our path to your final destination is always clear as you progress through the questionnaire. In essence it allows us to uncover a design that marries both you and your customer, creating a connection with your customer that will translate into your business success.
The Clarity Process can be undertaken at any time in a business life cycle. It can be used to lay a solid foundation for start-ups or as a re-positioning process for established businesses or it an used as a vehicle for launching a new product.
Some nice words from happy customers
Personal Brand Expert
You want to engage Johannah as the woman who understands the complexities of building powerful brands and web sites that have impact. She also openly shares her extended network of like-minded professionals and experts in their field. to help you.
Johannah has a lovely, calm, insightful approach in taking your vision and transforming it into a beautiful site.
Johannah's service is second to none and she responded within minutes to each of my requests or calls for help. I would highly recommend Confetti Design
Ray & Sharon Tolcher
What's My Style
Johannah understands small business and their needs, making the start-up journey and challenges easier. Being genuine and truly lovely is a bonus.
Eat Drink Innovate
Confetti Design briefing process helped me to dive deep into my business & helped clarify what I really wanted to communicate via my brand.
Johannah is a delight to work with. She was always fully engaged with the issue at hand and always offered additional tips and guidance along the way.
Corinne De Castro Basto
Johannah was a fantastic sounding board for me for many aspects of the business, an invaluable aide and she always delivered over and above what was expected.
I loved Johannah's expertise and approach, she kept encouraging me to think like my customer, I learnt about marketing as well as receiving a great website!