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Webflow vs WordPress

Many business owners understand that a performing website is paramount to business success! Often the decision is which to choose, Webflow vs WordPress.

Both offer unique features and capabilities, catering to different user needs. At Confetti Design, a Melbourne-based web designers specialising in small business website development, we understand the importance of selecting the platform that aligns best with your business objectives. This article will detail the pros and cons of Webflow vs WordPress.

WordPress: A Versatile and Established Platform

WordPress has long been a dominant force in the content management system (CMS) market. It powers approximately 43% of all websites in the worlds as of 2024. The open-source nature of WordPress allows for extensive customisation through a vast array of themes and plugins, making it a flexible choice for various website types, from blogs to complex e-commerce sites.

What are the advantages of WordPress:

  • Extensive Customisation: With thousands of themes and plugins to choose from, users can tailor their small business website to their specific needs without extensive coding knowledge.
  • Large Community Support: A vast global community of WordPress developers offers extensive documentation, forums and third-party resources. This facilitates a CMS platform that can problem-solve website needs delivering online innovation.
  • Scalability: WordPress is suitable for both small blogs and large corporate websites. WordPress can also scale with your business as it grows.

Considerations for a WordPress website:

  • Maintenance Requirements: WordPress requires regular updates for the core WordPress software. This will also include themes that need to be regularly updated and plugins are necessary to maintain security and functionality. WordPress websites need to maintain the latest version of PHP.
  • Performance Optimisation: To ensure optimal performance from a WordPress small business website, users need to invest in quality hosting and caching solutions.

Webflow: A Modern, Design-Centric Approach to Website Development

Webflow is a cloud-based platform that combines visual design tools with CMS capabilities. It allows small business owners to design, build and launch responsive websites without writing code. It’s particularly favoured by website designers for its intuitive interface and real-time visual editing.

Advantages of Webflow:

  • Visual Design Interface: Users can create complex, responsive website design layouts through a drag-and-drop interface. This streamlines the design process for website designers and small business owners.
  • Integrated Hosting and Security: Webflow offers managed hosting with features like automatic backups and SSL certificates, simplifying website management.
  • Clean Code Export: For those who wish to migrate or further customise their website, Webflow allows the export of clean HTML, CSS, and JavaScript.

Disadvantages of Webflow:

  • Limited Third-Party Integrations: While Webflow offers various built-in features, it has fewer third-party integrations compared to WordPress. This might limit the functionality for some users.
  • E-commerce Constraints: Webflow’s e-commerce capabilities are still evolving and may not be as robust as dedicated platforms like Shopify or WooCommerce.
  • Cost Considerations: Webflow’s monthly pricing can be higher than some other platforms, especially for advanced features and larger projects.

Ease of Use

WordPress

WordPress presents a moderate learning curve. While the WordPress dashboard is user-friendly, managing themes, plugins and PHP updates can take some getting used to.
vs

Webflow

Webflow offers an intuitive visual editor, which makes it easy to build and customise designs without touching code. Great for designers. More of the newer WordPress themes like Elementor are trying to copy this.

Design Flexibility

WordPress

There are literally thousands of themes available for WordPress. Full customisation often requires coding or a developer. If you stick to the theme you are ok, if you want to tailor the theme you may need a developer.
vs

Webflow

Webflow delivers pixel-perfect control over layout and animation. It is relatively simple to design exactly what you want in your business website, how you want it.

Plugins & Integrations

WordPress

WordPress offers a ast plugin library for everything from SEO to e-commerce. There is probably a plugin for anything your need but many come at a cost. Too many plugins can slow down your website.
vs

Webflow

Fewer integrations are available with Webflow, but many of the essential features are built in. For advanced needs, some workarounds may be required.

eCommerce

WordPress

WooCommerce is a powerful e-commerce plugin, but it adds complexity. Ideal for those wanting deep customisation.
vs

Webflow

Built-in eCcommerce tools are simple to use in Webflow, but best suited to smaller stores or simpler product setups.

Hosting & Security

WordPress

Depends on your hosting provider. You can be responsible for backups, updates and performance.
vs

Webflow

Webflow offers fully managed hosting with SSL, backups and performance built in. Less to worry about.

Cost

WordPress

Open-source and free, but expect to pay for premium themes, plugins, and reliable hosting.
vs

Webflow

Monthly subscription model, similar to Shopify. Slightly more expensive, but includes hosting, CMS and design tools.

SEO

WordPress

WordPress requires a plugin for SEO capabilities with Yoast being the most popular. Third party plugins, including SEO plugins, can lead to slower website load times and plugins need to be updated.
vs

Webflow

As SEO tools are built-in to Webflow, plugins are not required resulting in a faster-loading websites that contribute to higher search rankings.

Ongoing Maintenance

WordPress

Requires regular updates to core, plugins, and themes. Neglect can lead to security issues and vulnerabilities in your business website.
vs

Webflow

Automatic updates and hosting handled by Webflow. Minimal maintenance is required so you can focus on your business.

Developer Access

WordPress

Ideal for developers and agencies needing control. Custom development is straightforward.
vs

Webflow

Great for designers, but limited back-end access may frustrate developers used to PHP and databases.

Is Webflow as Good as WordPress?

The suitability of Webflow versus WordPress depends on the specific needs of your project. Webflow excels in providing a seamless website design experience with integrated hosting. This makes it ideal for website designers and those seeking an all-in-one solution. However, WordPress offers flexibility with its extensive plugin ecosystem and can be better suited for projects requiring complex functionalities and integrations.

Is Webflow More Expensive than WordPress?

Webflow’s pricing structure includes several tiers, starting from the Basic plan at $14 per month (billed annually) to more advanced plans like the Business plan at $39 per month (billed annually). While these costs might be higher than some more traditional hosting options, they encompass hosting, security and design tools. For businesses that are prioritising website design control and integrated services, the investment can be justified.

WordPress impacts with PHP 7 End of Life and the Transition to PHP 8

An important consideration for WordPress users is the underlying server technology, particularly PHP. As PHP 7 reached its end of life on November 28, 2022, meaning it no longer receives security updates or bug fixes. WordPress websites that continue to operate on PHP 7 are exposed to unpatched security vulnerabilities, such as CVE-2023-0568, which affects PHP 7 installations.

Upgrading to PHP 8 is essential for maintaining security and performance. However, this transition is significant. PHP 8 introduces major changes that may not be compatible with older WordPress themes and plugins. Also depending on the age and compatibility of your WordPress theme, a complete website rebuild might be necessary to ensure full functionality and security compliance.

WordPress vs Webflow – Our Final Thoughts

Choosing between WordPress and Webflow depends on your business needs, technical requirements and budget. At Confetti Design, we specialise in crafting bespoke websites that align with your unique business goals! Whether leveraging the extensive capabilities of WordPress or the modern design interface of Webflow. Our team of website designers can assist small business owners in navigating critical updates like the transition from PHP 7 to PHP 8, ensuring your website remains secure, functional, and ahead of technological trends.

Whether you are starting up a ecommerce business or thinking about your current Shopify or WooCommerce store, give us a call.

We can help.

Author - Johannah Barton

Johannah Barton

Johannah is founder and owner of Confetti Design, a leading Melbourne Shopify Agency. Her extensive background in fashion, interior design, sales and marketing contributes to the Agencies great ability and reputation. She creates content that helps small businesses navigate the online space helping them to consider their website as a sales tool.

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