Dora

Dora – Website Design and Development

Since 1994 Dora International have been combining the finest gold, platinum, palladium, titanium and diamonds to create men’s wedding bands and rings that unite modern design with timeless style. Their rings marry the latest technology with true hand craftsmanship. With a commitment to crafting only the finest quality rings, Dora provides quality men’s wedding rings to over 450 stockists around Australia and New Zealand. The parent company, based in New York also supplies stockist all around the world.

VISIT WEBSITE

The Strategy

Dora is a wholesaler to stockists, but was wanting to create brand loyalty where couples only ask for a “Dora ring” when in store. Dora was looking to support its stockists, and to build the Dora brand in mind of the end user – it did not want to build an online store.
The existing website was hindered by a large range of rings and overwhelming to navigate. The new website for Dora needed to present a more streamlined way of viewing its extensive collections and showcasing the quality of the rings as well as the lifetime of customer service it offers the purchasers.
The Dora website we designed and built included “real” wedding photography images sourced were used as part of the site. The tactic to achieve the enhanced brand awareness goal was to build out the positioning statement of “Dora means more”, showcasing the lifetime warranty and ring replacement policy offered with every ring sold. The engagement with Confetti Design extended to redesigning the warranty card, printing and linking the warranty registration to the Dora website and the internal CRM. This strategy had the benefit to enable Dora to further market to an audience they had not previously had contact with.