There are many many reasons why having a blog on your small business website is important! The team at Confetti Design have been website designers in Melbourne for more than 10 years and always include blogs as part of our website build. So today we will answer the question ‘Why do I need a blog in my website?‘ by listing the four main benefits.
This is the first part in our focus on blogs and we will provide the 10 business goals a blog can help achieve on your website and finally give you the 10 ways you can come up with great content for your blogs.
Top 4 benefits of having a Blog on your website
So let’s start with the top 4 benefits of having a blog on your website.
Blog makes you an Industry Leader
1. A blog as part of your website design will position you as an expert and industry leader by presenting authority and knowledge. Blogs present the opportunity to differentiate you and your small business knowledge about the product or services your business offers. When Johannah and the team at Confetti Design are first engaged by our clients for as website designers, we start our Clarity Process to support our clients deep dive into their business strategy. The cornerstone of the Confetti Design Clarity Process is identifying you the unique selling propositions and competitive advantage of your business.
Blogs Create Engagement
2. Blogs allow you to interact with your customers and create a committed community that follows and trusts you and your business. You want to provide relevant and informative information that will keep website visitors coming back. This will result in both sales and business exposure as your visitors share your information. Always ensure that it is easy for website visitors to share your blogs on your website.
Blogs are Great for SEO
3. WordPress was originally created as a means to more easily blog. The platform expanded to include more websites designer functions and it evolved to where it is today. Most websites will include blogs as they are an excellent tool for your SEO or search engine optimization. The more regularly and consistently you write content on your website, using well thought out topics that are meaningful to your website visitors, related to your business page topics, the more Google notices. It is important as part of your blog and SEO website strategy that you include keywords relevant to your small business in Melbourne. Your regular updated blogs will tell Google there is more new information on this site that a certain group of people find useful (your tribe) leading to better ranking on the Google.
Blogs show what you represent
4. Blogs allow you to add value to your website visitors, your target market and shows what you stand for. Blogging is a great way to show your values and helps build trust and confidence in your existing customers leading to greater referrals and also to new prospects who want to buy your products or services.
Now you know the 4 great compelling reasons why it’s worth the time and effort to regularly write blogs and include them on your website, let see what kind of goals a blog can help achieve. Creating a set of goals for your blog will help you stay focused in the type of content your write or videos you record. Not only do goals help with creating the content but you also are able to track the success of achieving these goals.
Why Confetti Design is Melbourne’s Small Business Web Design Specialist
At Confetti Design, our focus is helping small businesses in Melbourne and beyond get website designs that convert. We are expert website designers who combine great visuals with strategic SEO — including full setup Blogs. We dont just design great website, you get a website that works.
If you’re actively searching for website designers or exploring website designs Melbourne, or simply want professional web design for small business that leads to enquiries (not just traffic), then talk to us. We’ll ensure your site is built on a solid foundation of SEO + conversion.
If you’d like help reviewing your Yoast setup, auditing your website’s SEO, or designing a new small business site with SEO built-in from day one — we’re here. Let’s talk.
Confetti Design Website Designers
If you still not sure about how to include blogs as part of your website design, then talk to Confetti Design. With hundreds of website designs under our belt, we can guide you with expert website design and website development knowledge.
