eCommerce experts Melbourne
We’ll accelerate your eCommerce conversions with our unique 10-step checklist.
It can be hard to know what changes to make or how to test your website to uncover tactics that improve conversion.
Additionally, the testing of new strategies can take you away from your day-to-day operations including customer service and order fulfillment.
Get on the right track towards improved eCommerce conversion and speak to Confetti Design today! Explore our ecommerce portfolio or Shopify experts portfolio.
Is your website working as hard as it could
for your business?
Are you…
- Frustrated with low online sales?
- Suffering from low conversion rates or low average orders?
- Paying for traffic which doesn’t convert effectively?
- Tired of shopping cart abandonment?
- Unhappy with your site’s design?
- Ready to unlock your site’s hidden potential?
With our eCommerce conversion strategies and tactics, we’ll transform
futile online experiences into outstanding ones!
Ready to plug your eCommerce leaking bucket?
Call for a complimentary Conversion Audit. We know this stuff so well that after just a 10-minute conversation, we can begin accelerating your eCommerce revenue!
How we assess and improve
eCommerce conversion
Our 10-step checklist helps identify
the most common areas your eCommerce
site is suffering from.
We analyse a variety of factors, features, and conditions to uncover the problems your website visitors run into when they’re on your site.
We’ll assess:
- Trust factors
- Your unique selling point (USP)
- Shipping rules and conditions
- Special offers and discounts
- Customer service experience
- Packaging
- Direct marketing
- Email marketing
- Product information and descriptions
- User experience particularly finding products and seeking assistance
Following our analysis, we can then start to pinpoint the biggest gains to be
made – and therefore uncover the changes that will help us achieve these.
By identifying the biggest problems in your customers’ shopping experience
on your eCommerce site, we can see where the easy gains lie.
We’ll provide you a roadmap of actions we wish to take, and, once
implemented, will monitor over a three-month period.
During this time, evidence-based data collected via powerful analytics
will help us tweak accordingly.
eCommerce web design and development
Our eCommerce experts offer digital marketing solutions across various eCommerce platforms, including Shopify and WooCommerce.
Give us a call to chat about how our eCommerce web development team can help turn your website into a better conversion tool!
Category page
If you are losing customers at this step, it most likely means visitors can't find what they were looking for.
There can be many reasons: a lack of filters (resulting in too many products that leads to “decision fatigue”), unclear filters, poor categories, misclassification, or counter-intuitive categorisation.
Product page
The most common issues here revolve around how you’re “selling” your product. Are your images high quality? Do they allow the user to zoom and see greater detail, or all angles?
Are your product descriptions useful and detailed? Do they answer the common questions your customers have? Does this product carry positive reviews?
Or have you frustrated your customer, by leading them to a product that is currently out of stock?
Cart
If a user has reached the cart, it’s safe to assume that you have a problem with user experience at the point of purchase, rather than any issues with the product itself.
Be clear, simple, and user friendly: make it as easy as possible for your user to move from the cart to the point of payment.
If you’re losing customers at this point of the funnel, you might also like to consider a cart-abandonment campaign, tempting them back to your site to fulfil their order.
Checkout
This is, of course, where you want your users to end up - but if this is the point they’re reaching, before dropping out, there are certain factors you need to look at.
These may include: longer than expected delivery times, shipping costs, unexpected charges, limited payment options, or security concerns.
Try to ensure customers don’t face any unexpected surprises here. They’re reached this point for a reason: they’ve found a great product they want and they’re ready to buy! So ensure it’s as easy and safe as possible for them to check out.
Improving the eCommerce conversion flow
Understanding the customer flow allows you to identify where you are losing visitors, and helps dictate the changes you can make to improve user flow and conversions.
The typical pathway for an eCommerce store would look something like this:
Home > Category page > Product page > Cart > Checkout > Thank you page
Seeing these steps clearly makes it easier for us to analyse each step and see where we can take action.
Here are some of the things we look at that could cause a customer drop out at any of the above points.
Category page
If you are losing customers at this step, it most likely means visitors can’t find what they were looking for.
There can be many reasons: a lack of filters (resulting in too many products that leads to “decision fatigue”), unclear filters, poor categories, misclassification, or counter-intuitive categorisation.
Product page
The most common issues here revolve around how you’re “selling” your product. Are your images high quality? Do they allow the user to zoom and see greater detail, or all angles?
Are your product descriptions useful and detailed? Do they answer the common questions your customers have? Does this product carry positive reviews?
Or have you frustrated your customer, by leading them to a product that is currently out of stock?
Cart
If a user has reached the cart, it’s safe to assume that you have a problem with user experience at the point of purchase, rather than any issues with the product itself.
Be clear, simple, and user friendly: make it as easy as possible for your user to move from the cart to the point of payment.
If you’re losing customers at this point of the funnel, you might also like to consider a cart-abandonment campaign, tempting them back to your site to fulfil their order.
Checkout
This is, of course, where you want your users to end up. Customers can drop off your checkout and it is highly like it is due to key areas of service.
These may include: longer than expected delivery promises time, shipping costs, surprise add-on charges or limited payment options.
Try to ensure customers don’t face any surprises at the checkout. They have reached this point for a reason: they’ve found a great product they want and they’re ready to buy! So ensure it’s as easy and safe as possible for them to check out.
Read more from some of our own clients
There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!
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We run a real estate advocacy business and needed a totally new re-brand and website. We engaged the services of Johannah at Confetti to re brand and design a totally new website. She spent time and understood our brief and what we were … More trying to achieve. Working with Johannah was seamless and nothing was to hard, but most of all she came up with an amazing website and design. It was stylish and bespoke and upmarket (just what we wanted). She helped us with content and guided us through the whole process. I couldn't recommend Johannah highly enough and implore anyone who is looking to take their business to the next level to engage her services. Thanks again Johannah. Clint.
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Having had a vision of what i wanted my website to look like i entrusted Johanna at Confetti Design to bring my vision to life.
Throughout the journey Johanna has been a joy to collaborate with and very receptive to design changes so we … More achieve the result we wanted.
I would not hesitate to use Confetti Design for future projects , very professional and flexible in ensuring customer needs are met.
JTW Drone Services website is quality work in every respect.
Well done Confetti Design. -
My experience with Johanna @Confetti Designs has been without a doubt professional, supportive, detailed with outstanding customer service. I have now had Johanna build me two e-commerce websites without any issues and I wouldn’t choose … More to go to anyone else! A huge shout out to Johanna and thank you for always helping me out 👌🙌⭐️ you have been a absolute delight to work with!!
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Johannah really took the time to understand what we needed. The look and feel she created for Glide Online Travel Clinic were spot on. She was always responsive and quick to find solutions, no matter what came up. I'd highly recommend … More Confetti Design to anyone looking to create or improve a website.
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We were introduced to Johannah at Confetti last year, and were impressed from the start. We used Confetti to re-design and re-build our e-comm Shopify website and would not hesitate to recommend them to anyone looking for a trusted partner … More with great attention to detail, a huge care factor and the ultimate professionals. We would not have achieved all we did last year without Johannah, who has always acted like one of our team. Could not recommend highly enough.
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Johannah and her team helped build my Shopify store from scratch and I couldn't be happier with the result! She took the time to understand my business goals and offerings and was able to find the perfect Shopify theme that had the … More look and feel that I was after, as well as all the necessary functionalities. Johannah and her team went out of their way to help with my extremely complex pricing structure, for which I am very grateful. Johannah was a pleasure to work with from the very start and I would absolutely recommend Confetti Design to anyone.
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Rapid response to changes I needed to make to my website and I am very happy with the result. I enjoy the more personalised approach to Johanna’s business.
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Starting my business from scratch, Confetti Design was the best thing could ever happen to me.
When I contacted Johannah for the first time, I was full of unorganized ideas & kind of confused about where to start from. From the very … More first phone consultation with her, Johannah came forward with lots of amazingly creative & inspiring ideas. She took things to a new level with her fresh ideas. Johannah was super skilled at understanding my style, my brand & the business market & connecting me to the right people to help me with different aspects of my business. Confetti Design professionally planned, designed & delivered my business website. It was always like Johannah was part of my business not an outsider who was hired to mechanically do & finish a job for me. Always an email away! Working with them has been a pleasure! -
I would have no reservations recommending Confetti Design. The design team through to copyright produced a concise, well written and visually appealing website that met every element of our brief. If customer service is your way of measuring … More a business then you will be choosing the right business. Johanna was amazing, always available, friendly and a true professional. Johanna was prepared to challenge our ideas however at the same time provided alternatives that ultimately made sense and delivered the solution we needed
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We could not recommend Johannah and her team more highly.
From our initial conversation she understood our brief and really took the time to learn what our end goal was. Her attention to detail was amazing, she challenged us with ideas … More and guided us through the entire process. Johannah always responded quickly to any queries, communication was fabulous and nothing ever too much trouble. We really felt she wanted the absolute best result for our website as much as we did. We enjoyed the process of working with Johannah and we look forward to continuing to do so with Confetti Design in the future.
- The It Kit
