eCommerce experts Melbourne
We’ll accelerate your eCommerce conversions with our unique 10-step checklist.
It can be hard to know what changes to make or how to test your website to uncover tactics that improve conversion.
Additionally, the testing of new strategies can take you away from your day-to-day operations including customer service and order fulfillment.
Get on the right track towards improved eCommerce conversion and speak to Confetti Design today!
Is your website working as hard as it could
for your business?
Are you…
- Frustrated with low online sales?
- Suffering from low conversion rates or low average orders?
- Paying for traffic which doesn’t convert effectively?
- Tired of shopping cart abandonment?
- Unhappy with your site’s design?
- Ready to unlock your site’s hidden potential?
With our eCommerce conversion strategies and tactics, we’ll transform
futile online experiences into outstanding ones!
Ready to plug your eCommerce leaking bucket?
Call for a complimentary Conversion Audit. We know this stuff so well that after just a 10-minute conversation, we can begin accelerating your eCommerce revenue!
How we assess and improve
eCommerce conversion
Our 10-step checklist helps identify
the most common areas your eCommerce
site is suffering from.
We analyse a variety of factors, features, and conditions to uncover the problems your website visitors run into when they’re on your site.
We’ll assess:
- Trust factors
- Your unique selling point (USP)
- Shipping rules and conditions
- Special offers and discounts
- Customer service experience
- Packaging
- Direct marketing
- Email marketing
- Product information and descriptions
- User experience particularly finding products and seeking assistance
Following our analysis, we can then start to pinpoint the biggest gains to be
made – and therefore uncover the changes that will help us achieve these.
By identifying the biggest problems in your customers’ shopping experience
on your eCommerce site, we can see where the easy gains lie.
We’ll provide you a roadmap of actions we wish to take, and, once
implemented, will monitor over a three-month period.
During this time, evidence-based data collected via powerful analytics
will help us tweak accordingly.
eCommerce web design and development
Our eCommerce experts offer digital marketing solutions across various eCommerce platforms, including Shopify and WooCommerce.
Give us a call to chat about how our eCommerce web development team can help turn your website into a better conversion tool!
Category page
If you are losing customers at this step, it most likely means visitors can't find what they were looking for.
There can be many reasons: a lack of filters (resulting in too many products that leads to “decision fatigue”), unclear filters, poor categories, misclassification, or counter-intuitive categorisation.
Product page
The most common issues here revolve around how you’re “selling” your product. Are your images high quality? Do they allow the user to zoom and see greater detail, or all angles?
Are your product descriptions useful and detailed? Do they answer the common questions your customers have? Does this product carry positive reviews?
Or have you frustrated your customer, by leading them to a product that is currently out of stock?
Cart
If a user has reached the cart, it’s safe to assume that you have a problem with user experience at the point of purchase, rather than any issues with the product itself.
Be clear, simple, and user friendly: make it as easy as possible for your user to move from the cart to the point of payment.
If you’re losing customers at this point of the funnel, you might also like to consider a cart-abandonment campaign, tempting them back to your site to fulfil their order.
Checkout
This is, of course, where you want your users to end up - but if this is the point they’re reaching, before dropping out, there are certain factors you need to look at.
These may include: longer than expected delivery times, shipping costs, unexpected charges, limited payment options, or security concerns.
Try to ensure customers don’t face any unexpected surprises here. They’re reached this point for a reason: they’ve found a great product they want and they’re ready to buy! So ensure it’s as easy and safe as possible for them to check out.
Improving the eCommerce conversion flow
Understanding the customer flow allows you to identify where you are losing visitors, and helps dictate the changes you can make to improve user flow and conversions.
The typical pathway for an eCommerce store would look something like this:
Home > Category page > Product page > Cart > Checkout > Thank you page
Seeing these steps clearly makes it easier for us to analyse each step and see where we can take action.
Here are some of the things we look at that could cause a customer drop out at any of the above points.
Category page
If you are losing customers at this step, it most likely means visitors can’t find what they were looking for.
There can be many reasons: a lack of filters (resulting in too many products that leads to “decision fatigue”), unclear filters, poor categories, misclassification, or counter-intuitive categorisation.
Product page
The most common issues here revolve around how you’re “selling” your product. Are your images high quality? Do they allow the user to zoom and see greater detail, or all angles?
Are your product descriptions useful and detailed? Do they answer the common questions your customers have? Does this product carry positive reviews?
Or have you frustrated your customer, by leading them to a product that is currently out of stock?
Cart
If a user has reached the cart, it’s safe to assume that you have a problem with user experience at the point of purchase, rather than any issues with the product itself.
Be clear, simple, and user friendly: make it as easy as possible for your user to move from the cart to the point of payment.
If you’re losing customers at this point of the funnel, you might also like to consider a cart-abandonment campaign, tempting them back to your site to fulfil their order.
Checkout
This is, of course, where you want your users to end up. Customers can drop off your checkout and it is highly like it is due to key areas of service.
These may include: longer than expected delivery promises time, shipping costs, surprise add-on charges or limited payment options.
Try to ensure customers don’t face any surprises at the checkout. They have reached this point for a reason: they’ve found a great product they want and they’re ready to buy! So ensure it’s as easy and safe as possible for them to check out.