eCommerce experts Melbourne
We’ll accelerate your eCommerce conversions with our unique 10-step checklist.
It can be hard to know what changes to make or how to test your website to uncover tactics that improve conversion.
Additionally, the testing of new strategies can take you away from your day-to-day operations including customer service and order fulfillment.
Get on the right track towards improved eCommerce conversion and speak to Confetti Design today! Explore our ecommerce portfolio or Shopify experts portfolio.
Is your website working as hard as it could
for your business?
Are you…
- Frustrated with low online sales?
- Suffering from low conversion rates or low average orders?
- Paying for traffic which doesn’t convert effectively?
- Tired of shopping cart abandonment?
- Unhappy with your site’s design?
- Ready to unlock your site’s hidden potential?
With our eCommerce conversion strategies and tactics, we’ll transform
futile online experiences into outstanding ones!
Ready to plug your eCommerce leaking bucket?
Call for a complimentary Conversion Audit. We know this stuff so well that after just a 10-minute conversation, we can begin accelerating your eCommerce revenue!
How we assess and improve
eCommerce conversion
Our 10-step checklist helps identify
the most common areas your eCommerce
site is suffering from.
We analyse a variety of factors, features, and conditions to uncover the problems your website visitors run into when they’re on your site.
We’ll assess:
- Trust factors
- Your unique selling point (USP)
- Shipping rules and conditions
- Special offers and discounts
- Customer service experience
- Packaging
- Direct marketing
- Email marketing
- Product information and descriptions
- User experience particularly finding products and seeking assistance
Following our analysis, we can then start to pinpoint the biggest gains to be
made – and therefore uncover the changes that will help us achieve these.
By identifying the biggest problems in your customers’ shopping experience
on your eCommerce site, we can see where the easy gains lie.
We’ll provide you a roadmap of actions we wish to take, and, once
implemented, will monitor over a three-month period.
During this time, evidence-based data collected via powerful analytics
will help us tweak accordingly.
eCommerce web design and development
Our eCommerce experts offer digital marketing solutions across various eCommerce platforms, including Shopify and WooCommerce.
Give us a call to chat about how our eCommerce web development team can help turn your website into a better conversion tool!
Category page
If you are losing customers at this step, it most likely means visitors can't find what they were looking for.
There can be many reasons: a lack of filters (resulting in too many products that leads to “decision fatigue”), unclear filters, poor categories, misclassification, or counter-intuitive categorisation.
Product page
The most common issues here revolve around how you’re “selling” your product. Are your images high quality? Do they allow the user to zoom and see greater detail, or all angles?
Are your product descriptions useful and detailed? Do they answer the common questions your customers have? Does this product carry positive reviews?
Or have you frustrated your customer, by leading them to a product that is currently out of stock?
Cart
If a user has reached the cart, it’s safe to assume that you have a problem with user experience at the point of purchase, rather than any issues with the product itself.
Be clear, simple, and user friendly: make it as easy as possible for your user to move from the cart to the point of payment.
If you’re losing customers at this point of the funnel, you might also like to consider a cart-abandonment campaign, tempting them back to your site to fulfil their order.
Checkout
This is, of course, where you want your users to end up - but if this is the point they’re reaching, before dropping out, there are certain factors you need to look at.
These may include: longer than expected delivery times, shipping costs, unexpected charges, limited payment options, or security concerns.
Try to ensure customers don’t face any unexpected surprises here. They’re reached this point for a reason: they’ve found a great product they want and they’re ready to buy! So ensure it’s as easy and safe as possible for them to check out.
Improving the eCommerce conversion flow
Understanding the customer flow allows you to identify where you are losing visitors, and helps dictate the changes you can make to improve user flow and conversions.
The typical pathway for an eCommerce store would look something like this:
Home > Category page > Product page > Cart > Checkout > Thank you page
Seeing these steps clearly makes it easier for us to analyse each step and see where we can take action.
Here are some of the things we look at that could cause a customer drop out at any of the above points.
Category page
If you are losing customers at this step, it most likely means visitors can’t find what they were looking for.
There can be many reasons: a lack of filters (resulting in too many products that leads to “decision fatigue”), unclear filters, poor categories, misclassification, or counter-intuitive categorisation.
Product page
The most common issues here revolve around how you’re “selling” your product. Are your images high quality? Do they allow the user to zoom and see greater detail, or all angles?
Are your product descriptions useful and detailed? Do they answer the common questions your customers have? Does this product carry positive reviews?
Or have you frustrated your customer, by leading them to a product that is currently out of stock?
Cart
If a user has reached the cart, it’s safe to assume that you have a problem with user experience at the point of purchase, rather than any issues with the product itself.
Be clear, simple, and user friendly: make it as easy as possible for your user to move from the cart to the point of payment.
If you’re losing customers at this point of the funnel, you might also like to consider a cart-abandonment campaign, tempting them back to your site to fulfil their order.
Checkout
This is, of course, where you want your users to end up. Customers can drop off your checkout and it is highly like it is due to key areas of service.
These may include: longer than expected delivery promises time, shipping costs, surprise add-on charges or limited payment options.
Try to ensure customers don’t face any surprises at the checkout. They have reached this point for a reason: they’ve found a great product they want and they’re ready to buy! So ensure it’s as easy and safe as possible for them to check out.
Read more from some of our own clients
There are plenty more reasons to choose to work with us – find out what our past client have to say about their own Confetti Design experience!
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Starting my business from scratch, Confetti Design was the best thing could ever happen to me.
When I contacted Johannah for the first time, I was full of unorganized ideas & kind of confused about where to start from. From the very … More first phone consultation with her, Johannah came forward with lots of amazingly creative & inspiring ideas. She took things to a new level with her fresh ideas. Johannah was super skilled at understanding my style, my brand & the business market & connecting me to the right people to help me with different aspects of my business. Confetti Design professionally planned, designed & delivered my business website. It was always like Johannah was part of my business not an outsider who was hired to mechanically do & finish a job for me. Always an email away! Working with them has been a pleasure! -
Johannah is extremely professional and goes above and beyond to make sure your requirements are met. I felt extremely confident that Johannah would produce my website taking into account all my specifications. She was very thorough … More and very friendly and a pleasure to deal with. I couldn’t be happier with the end result and would highly recommend Confetti Design.
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When the overwhelming shock of me quitting my job and deciding to go out and start my own law firm wore off, the first thing I knew that had to be done was to get a website.For weeks I had heard Johannah’s brilliant idea of a 1 page website, … More in 1 day for 1 price and wondered who I knew I could refer her too…little did I know that person would be me and Umbrella Family Law.Her questionnaire that she provided to help us understand the website was pointed and specific which allowed me and my Partners to give as much information as possible – and what was even more incrediblewas her way to understand exactly what we were saying through words and translate on to the website.But the cherry on top of our umbrella sundae was the logo – the colour, the design received nothing but rave reviews from all those I spoke too, both family and friends and even some in this chapter.Having a website is one thing. However having a website, and more specifically, having someone who can translate your idea, your vision and your purpose with such ease and so effortlessly is something youcannot put a price on – although with Johannah’s fixed price – you can, and it is so worth it.For anyone looking to revamp their website or wanting to tear it down and start new – I cannot stress enough that you must see Johannah
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Website Review.I recently received a website review from Johannah and was blown away with how much information was included.I never expected a video with my own website to be featured.So many great and important points were pointed out … More to improve the site to increase traffic.Thanks again Johannah - Highly recommend!Sue Glasser - PaperClip Professional Organisers
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A big thank you to Johannah and her team for listening closely to our vision for our new website and the image we wanted to present. It was the third ever website for employment law firm Justitia, and naturally we wanted to stand out from … More the crowd! Magic happens between a client conveying what they want, and the act of creation, or so it seems, as the website outcome captured perfectly the colours, images and messaging that we as an organisation wanted to convey. Johannah's collaborators who helped with photography and wording were also brilliant. My work colleagues are also very pleased with their portrayal, which is also a fundamental factor in judging success. Lastly, and importantly, client feedback to date has been extremely positive. I have no hesitation recommending Confetti Design.
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Working with Johannah was an absolute delight, not only did she understand my vision for my business, she also helped me gain more clarity in other area's. I found Johannahs taste and attention to detail positively refreshing. Her … More intention is to - give the very best, which she has given me, through my website.
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Working with Johannah has been an absolute delight and I'm thrilled with the result. The questions that she has developed, for the start of the process, are very insightful and helped me articulate my offerings & my USP with a … More clarity that had previously eluded me. The combination of her business acumen and strong design focus means that my website is both visually pleasing and outcome-oriented. Her turnaround time is great - we went from first consult to live in less than two weeks! I highly recommend using Johannah if you want to feel great, every time you think about your on-line presence!
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Confetti were amazing! Prompt, Professional and Concise -
Created a good website initially but unfortunately found Confetti dismissive and unhelpful with website issues. Told to sort out myself for our business and had to engage and pay another designer to fix. Unfortunately I cannot recommend. … More -
Highly recommend Johannah and the team at Confetti Designs for any branding and website needs. It's rare to find a designer who is reliable, has a strong commercial acumen and a knack for designing beautiful designs that puts your … More customers' customers needs first.
