Fusion Marketing Website
Susie creates value-adding product innovation for food & beverage businesses so they can achieve long-term growth. What you might call future-proof the company’s future in food. With a background in food and beverage (FMCG) consumer goods and innovation expertise Susie has launched her business and brand a few years ago however she realized it wasn’t’ communicating the message or authority she was hoping for.
That is where Confetti Design came in. After taking her through our clarity process we uncovered the following key messages and requirements of her brand:
Energetic, expert, results-driven, a game-changer in the food industry making real credible differences for businesses.
Credible
Contemporary yet warm and natural
Minimalist and quirky yet professional
Her customers range from: Food, beverage & agricultural businesses – SME & multinational.
Food & Beverage industry & government organisations supporting SME’s and packaging design agencies seeking consumer product/packaging research.
The design solution
We created a brand identity using a deep red with a secondary colour of grey and citrus green. The red was inspired by the visual exploratory work Susie did in her Clarity Process. Her formative years were spent on the family vineyard and a deep red also was aligned with her desire for energy, ideas and warmth.
The website and photography (by Fi Mims Photography) needed to exude the lushness of food while not being confused as a restaurant website. The resulting feel is certainly what Susie was after, minimalist yet contemporary and warm, approachable while maintaining her authority in the field of food innovation.
Date:
July 20, 2017