The Ultimate Shopify Store Design Guide | Part 3: Shopify Design Elements

Are you looking to build an eCommerce or online store, do you want some ways to improve your current online store? These days, it’s easy to start an online store. But it’s not quite as easy to design a good looking Shopify website that converts visitors into buyers. Getting the design right Shopify design elements in your online store is an important step to your online business success.

Part 1: the right theme
Part 2: responsive design
Part 3: essential design elements
Part 4: conversion elements

Web design is something that is easy for the average website visitor to take for granted. But it’s something that’s crucial to get right if you’re a store owner that wants to make sales and build a loyal base of customers that come back regularly.

So in this article we’re going to look at some of the fundamental Shopify design elements you need to incorporate into your E-commerce store to build a business that lasts.

This article is the third installment in our 4-part series: The Ultimate eCommerce Store Design Guide. You can read the first and second installments here and here.

Let’s dive in!

Consistent branding on your Shopify store

Your branding conveys the look and feel of your store. It also communicates your brand values and builds your unique brand identity that sets you apart from your competition.

The messaging and design elements in your Shopify store need to reflect who your business is as a brand, what your business stands for, and what experience you want your customers to have while visiting your online store.

Tone of voice

Shoppers are drawn to brands that they can relate to. This is why the website text – your ‘copy’ – must be written in a way that shoppers want to engage with. For example, if your brand is all about fun, targets a youthful audience, and is primarily for females, you might want to have an upbeat and casual vibe to your copy. But if you’re selling high-end products to an older audience, saying something like, ‘hi babe, it’s so rad you’re visiting my store’, will turn your audience off.

Think about your brand as a person. Then ‘talk’ to your audience as that person. What would they say? And how would they say it?

Easy navigation on your Shopify store

There’s nothing more frustrating than having to click around in circles trying to find what you’re looking for in an online store. If your website visitors have to click through multi-layered menus and clunky page layouts, they will quickly get tired of the hassle and leave.

So make your product categories and pages easy to navigate in Shopify. Use footer links to further help your customers find the information they are looking for. The easier you can make it for your customers to shop, the more likelihood that they’ll buy!

Great photography

They say that a picture tells a thousand words. That’s truer than ever when it comes to great design of your Shopify store, particularly where customers are buying products that they haven’t seen in person.

Clear photos that depict your items for sale, in good lighting and detailed are Shopify design essentials for helping customers make a positive purchasing decision.

To go one step further, take some photos of your products being used as intended. For example, if you sell chopping boards, include some pictures of a woman using one in her kitchen. One recent case study showed that incorporating relevant images into your website design increased conversions by over 40%.

Experts in Shopify design

If you really want your eCommerce store to have next-level design that blows your competition away, consider hiring a web designer. Ecommerce online store and website design experts such as Confetti Design are experienced in Shopify and Woocommerce design and understand the principles of good design that keeps customers coming back for more.

Ecommerce store web design doesn’t need to be expensive – you can spend as little as $500 or up to $5k depending on what your goal is for your store. Confetti Design are your trusted partners who give you the education and expertise to ensure that your store is built to last.

Looking to elevate your brand and have a professionally designed Shopify store, get in touch with Confetti Design today.