Are you looking to build an eCommerce or online store? Do you want some ways to improve your current online store? These days, it’s easy to start an online store. But it’s not quite as easy to design a good looking Shopify website. One that converts visitors into buyers of your product or service. Getting the right Shopify design elements in your online store is an important step to business success.
Part 1: the Shopify right theme
Part 2: responsive website design
Part 3: essential website design elements
Part 4: eCommerce conversion elements
Website design is something that is easy for the average website visitor to take for granted. But it’s something that’s crucial to get right if you’re an online store owner that wants to make sales and build a loyal base of repeat customers that keep coming back.
In this article we’re going to look at some of the fundamental Shopify website design elements you need to incorporate into your eCommerce online store to build a business that lasts!
This article is the third installment in our 4-part series: The Ultimate eCommerce Store Design Guide. You can read the first and second installments here and here.
Let’s dive in!
Consistent branding on your Shopify online store
Your branding conveys the look and feel of your store. It also communicates your brand values and builds your unique brand identity that sets you apart from your competition. When Johannah works with website clients, the first step in our process is to complete our Clarity Process. This details many of the branding aspects our clients are looking for in their website. We work on what you want to communicate to your customers.
The messaging and website design elements in your Shopify online store need to reflect who your business is as a brand, what your business stands for, and what experience you want your customers to have while visiting your online store.
Website Tone of Voice
Shoppers are drawn to brands that they can relate to. This is why the website text – your ‘copy’ – must be written in a way that shoppers want to engage with. For example, if your brand is all about fun, targets a youthful audience, and is primarily for females, you might want to have an upbeat and casual vibe to your copy. But if you’re selling high-end products to an older audience, saying something like, ‘bro’ you’ll love this product’, will turn your audience off.
Think about your brand as a person. Then ‘talk’ to your audience as that person. What would they say? And how would they say it?
Easy website navigation on your Shopify online store
There’s nothing more frustrating than having to click around in circles trying to find what you’re looking for in an online store. If your website visitors have to click through multi-layered menus and clunky page layouts, they will quickly get tired of the hassle and leave.
So make your product categories and pages easy to navigate in Shopify.
This website experience is called UX (user experience). It is about the overall feeling and the website journey of a visitor. A focus on making the website experience efficient i.e. minimising the number of clicks is the priority.
You can achieve great website navigation by using the footer links to help your customers find the information they are looking for. The easier you can make it for your customers to shop online, the more likelihood that they’ll buy!
Great photography & videos
They say that a picture tells a thousand words. That’s truer than ever when it comes to the great website design of your Shopify store, particularly where customers are buying products that they haven’t seen in person.
Clear photos that depict your items for sale, in good lighting and detailed are Shopify design essentials for helping customers make a positive purchasing decision.
To go one step further, take some photos of your products being used as intended. For example, if you sell kitchen chopping boards, include some pictures of a woman using one in her kitchen. One recent case study showed that incorporating relevant images into your website design increased conversions by over 40%.
Videos are also a great way to visualise how your products are used. Smart phones offer a high resolution video that can be used as part of website designs. With website videos, you should always upload the video to YouTube or Vimeo and embed the video as a link. This will increase the loading speed of your website.
Experts in Shopify design
If you really want your eCommerce store to have next-level design that blows your competition away, consider hiring a web designer. eCcommerce online store and website design experts such as Confetti Design are experienced in Shopify and WooCommerce website design in Melbourne. Johannah and her team understand the principles of good website design that keeps customers coming back for more.
Confetti Design are your trusted partners who give you the education and expertise to ensure that your online store is built to last. Our team has delivered hundreds of websites over more than 10+ years of practice. Our great work can be evidenced by our more than 100 5 star Google reviews!
Looking to elevate your brand and have a professionally designed Shopify store, get in touch with Confetti Design today.
Ready to Set Up Your Shopify eCommerce Website?
Have you got an existing online store that needs to be taken to a whole new level? Are you looking to build your first Shopify eCommerce website, but don’t know where to start?
You’re in the right place. As Shopify experts in Melbourne, we’re passionate about helping business owners with their ecommerce websites. Confetti Design will work with you to prioritise your goals while being sensitive to your budget.
Our team has extensive Shopify website design, website development and marketing experience and can walk you through any customisation options. Give us a call or complete an estimate request to talk with our Shopify expert developers.
We can help Call now 0400 650 667
