In Part 4 of our Ultimate eCommerce Store Design Guide we are going to look at the Shopify website conversion elements that turn visitors into buyers. This is because having a Shopify website that gets lots of website visitors is great… but if they don’t actually buy anything, what’s the point?
When running an online business and for it to work, you need to make sales. Which means that your Shopify eCommerce store needs website design that consistently converts visitors into buyers.
But what does that actually mean, and how can you do it?
We’ll answer those questions in today’s article, which is the fourth and final installment in our 4-part series: You can read the.
Part 1: the right Shopify theme
Part 2: responsive website design
Part 3: essential website design elements
Part 4: Shopify conversion elements
Why is conversion-focused Shopify website design so important?
Knowing your online store’s metrics is essential for one main reason – when you measure something, you can improve it! It’s important to track not just how many visitors your store gets every week and month, but also how many of those visitors convert into paying customers.
Using conversion rates to optimise your eCommerce store can significantly increase your revenue. With the average eCommerce store having a conversion rate of around 2-3%, it’s important to ensure you’re doing everything you can to convince website visitors to buy from you.
Before we look at website conversion elements, its worth getting familiar with Google Analytics. There is a lot of ‘how to’ for Google Analytics so we won’t detail how to setup and use GA.
Let’s look at some website conversion elements that are essential for getting sales.
eCommerce product customer reviews
As many as 93% of customers will search for reviews before buying a product. The reason is simple: we trust other people who are like us more than we trust businesses that are just trying to sell!
This can be used to your advantage by including reviews and testimonials on your website.
Ask your Shopify customers to give you reviews if possible. You can do this by incentivising your customers to create a video with 20% off their next purchase, or create a rewards / loyalty program.
Keep in mind you can also include product-specific reviews on their corresponding product’s landing page or description page, so that potential buyers can read through other people’s experience with that product.
Shopify easy checkout
When you make your customers fill out pages of information on checkout, they will get frustrated and abandon their shopping cart.
To buy from you online, your checkout process must be simple, fast, and not require ‘hard work’ from online shoppers. A one or two-page checkout is ideal – quick and easy.
Also, give your website visitors the option to checkout as a guest, so they don’t have to create an account if they don’t want to. Nobody likes to be forced to sign up for more than they asked for!
Once their order is confirmed, make sure your thank you page details what will happen next and answer any questions they might have about delivery.
Cross-sells and upsells
You invest a lot of time, effort and money to attract visitors to your eCommerce online store. So when you have them and their wallet is open, that’s the perfect time to sell them more products! Increasing cart value is one of the easiest and most lucrative ways to boost your store’s revenue for little to no extra work.
Use offer bumps on your cart pages to suggest deals that your customers will love. Some examples of this include –
- Spend an extra $30 for free shipping
- Buy 2 get 1 free
- Limited time discount
- Complementary items (eg: cutlery for a dinnerware sale)
Wrapping things up
Shopify website design can be tricky—but now that you know the top website designers tips for eCommerce, you have everything you need to design a site that not only looks amazing, but converts like crazy.
We hope you have enjoyed this 4-part series of the Ultimate eCommerce Store Design Guide.
So what are you waiting for? Use these Shopify conversion elements and tips to give your online shop the overhaul it deserves. And if you want help making your eCommerce store successful, get in touch with the Shopify experts, Confetti Design.
Confetti Design are Shopify and WooCommerce website designers in Melbourne. Johannah and her team are specialists and understand the importance of having the right conversion elements for your online store. We work closely with our clients to ensure their online stores are not only beautiful, but engineered with website design for product conversion.
To make sure your Shopify online store is set up for success, get in touch with Confetti Design today.
Ready to Set Up Your Shopify eCcommerce Website?
Have you got an existing online store that needs to be taken to a whole new level? Are you looking to build your first Shopify ecommerce website, but don’t know where to start?
You’re in the right place. As Shopify experts in Melbourne, we’re passionate about helping business owners with their eCommerce websites. Confetti Design will work with you to prioritise your goals while being sensitive to your budget.
Our team has extensive Shopify design, development and marketing experience and can walk you through any customisation options. Give us a call or complete an estimate request to talk with our Shopify expert developers.
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