Did you know there’s around 24 million active eCommerce websites in the world! With that much competition, it’s important to stand out in the crowd. That’s why the team at Confetti Design decided to put together the 7 steps for developing an eCommerce website to help small business owners with their online success.
So how do you make sure that your eCommerce website is found by the right people? As website designers in Melbourne, we know it takes more than you might think to develop a successful eCommerce website. An eCommerce website developer needs to think about the technical functions of an eCommerce website, branding and website features. This eCommerce strategy has to come together to deliver a seamless user experience.
Confetti Design are website developers in Melbourne and have delivered hundreds of eCommerce websites. If you’re considering developing an eCommerce website, here is the Confetti Design the 7-step process to get you started.
Step 1. Determine your business goals
Selling online is hard work and it’s important to have a plan. What do you want to achieve with your online store? Saying “I want to make money” is not enough – you need to determine what online sales milestones you want to achieve, and how you’re going to make that happen.
For instance –
- How will you drive website traffic to your online store?
- What will your brand stand for, and how will you represent that in your website design?
- What growth do you want to see in terms of weekly online sales volumes?
- What measures will you incorporate to grow your customer list?
- What’s your plan for ensuring good customer lifetime value?
- How will your inventory change over the first 5 years?
Once you have your online end-goals are clear, it’s a matter of reverse-engineering your way there. Which is far more achievable than throwing a wish into the wind!
Step 2. Decide on your build method
There are basically two routes for building an eCommerce store – either build it yourself using a product such Webflow or WordPress, or work with an eCommerce website designer to get a custom built online store.
While online website builders such as Wix may look like an attractive option for a novice website designer, it’s important to remember that first impressions can make or break your online store’s reputation. If your eCommerce online store is designed using a similar template as thousands of others, you won’t stand out in the crowd.
On top of this, websites built on DIY platforms often have slow loading times and limited functionality. Meaning it will be difficult to give your visitors the user experience they need, lowering your brand value.
So while the thought of having your eCommerce store up quickly and easily may appeal, the reality is you’re not going to get a high degree of quality from a cookie-cutter template website. Creating an outstanding eCommerce website takes work and time. Done properly, the end result will be worth the investment.
Ecommerce website professionals – like us here Confetti Design – are experts at what we do. We understand what a website needs to be successful, and can develop an eCommerce website that’s not only visually stunning but also is easy to use, both for you and your customers.
Step 3. Clarify the intended shopping experience
This step involves thinking about your brand, and putting yourself in your customers’ shoes. What are your customers looking for when shopping in your online store? How will you facilitate that online shopping experience?
For example, if you sell a small range of high end products, you might plan to incorporate a price comparison feature that allows them to drill down on the finer details. Or you may feature a chat concierge where customers can talk in real-time with your team to make a buying decision.
If you sell a large range of mass-produced products, your customers might be price sensitive shoppers and want to make decisions quickly. So you need advanced filtering so customers can search by size, colour and price at the click of a button. Fast one-page checkout and clear shipping options are a must too. As well as promotions and discounts advertised throughout your store.
Step 4. Decide on the functionality when developing an eCommerce website
There are many different features you can include in your store, and what you end up with will depend on your online business model and unique needs. That being said, certain functionality is absolutely necessary for your store to be successful.
User-friendly navigation
Customers are generally impatient! If they can’t find what they are looking for quickly, they will leave the store. Whether your product range is small or large, it’s important to ensure that it’s categorised in a way that makes sense. Develop an eCommerce website menu that allows customers to find what they’re looking for easily.
At Confetti Design, we ensure that any point of the website can be navigated to in less than 3 clicks. To achieve this we use in-page links, mobile-friendly menus and footer links that display the right information in the right way.
Product reviews
User ratings and reviews are crucial for the sales process, as they provide social proof that your products work. Incorporating independent user-generated reviews into your eCommerce website through platforms such as Google Reviews, TrustPilot or Loox build instant credibility and trust with your potential customers. Make sure your reviews are clearly visible on your product pages and home page along with your hero product images.
Product photography
The more clearly your customers can see your products, the more likely they are to buy. Your photography needs to be high quality with a white background so that your customers can see the detail in your products. Include functionality for multiple photos taken from multiple angles to give your customers a 360 degree view.
Call to action (CTA) buttons
These may seem obvious but you’d be surprised at how many online stores get their CTA buttons wrong. Make sure your buttons are highly visible and grab attention. Develop an eCommerce website using bold colours and benefit-focused copy drives more purchases than traditional ‘buy now’ buttons.
Mobile responsive design
According to PayPal, 26.4% of all eCommerce transactions happen on a mobile. This dwarfs transactions on laptops and desktops. That number is expected to increase as we become attached to our phones.
Any eCommerce store these days should be designed with mobile display as a primary priority. Links and buttons should not be too small or too close together. Your pages should display smoothly and cleanly on mobile, and not cramp up your products. Popups should be customised to appear on a smaller screen without disrupting the user’s experience.
Payments and checkout
With all the different payment options available these days, it’s crucial for your business to accept payments in the ways your customers like to pay. That means incorporating Apple Pay, PayPal and mobile wallets as well as traditional credit cards.
A flexible and seamless payment process not only helps to avoid checkout abandonment, but it also gives your store a more professional feel which build consumer trust. Keep your eye on the methods your customers prefer and give them the options they want. Otherwise they may decide to shop with your competition instead.
Step 5. Decide on your eCommerce platform
There are many different platforms and software available for building your online store! Each has its advantages and disadvantages. Some of the most popular eCommerce website builders include WooCommerce, Shopify or Shopify Plus, Magento, and Big Commerce.
Choosing the right one for your store can be overwhelming when you don’t understand the functionality of each, as well as how nicely they interact with other functionality you will need such as apps and gateways.
Ecommerce website development experts like the team here at Confetti Design can help you decide on exactly which options are right for you. We look at your needs in terms of functionality, ease of use and price.
Step 6. Prepare your products
While your eCommerce website designer is building your website, you’ll need to prepare your product range to be uploaded before going live. Make sure your products all have high quality images and detailed product descriptions.
Particularly for products that involve some complexity or have a high niche, your product descriptions play a crucial part in the sale. It communicates the product details to customers that they cannot learn from the product’s picture, such as size, materials, and other relevant information.
Organising this information in a .csv file will allow your web developer to upload your content with minimal delay and no errors.
Step 7. Prepare for launch!
Once you move your website into the final stages of production, it’s time to QA it and ensure everything looks and works as it’s supposed to. Here’s a quick checklist of the basics –
- Go over every page and look for errors in text and information including spelling mistakes in your product descriptions.
- Click all links to ensure that your pages are all in correct working order.
- Go through the checkout process and ensure your payment gateways are connected.
- Make sure your shipping and tax settings are correct.
- Test your coupon codes are applying at checkout.
- Ensure your page is loading quickly and images are optimised.
Wrapping things up
Hopefully this article has given you a better idea of what it takes to launch an eCommerce website. The process to developing an eCommerce website is complex and involves a lot of moving parts. Working with an eCommerce website designer makes the process smooth and takes out the stress. Plus you end up with an online store that stands out from the crowd for all the right reasons, and is custom-geared for success!
If you are considering building an eCommerce store, or are looking to upgrade your current online store with a new design and slick functionality, Confetti Design are eCommerce experts with more than 10 years of experience delivering custom eCommerce websites that our clients appreciate.
FAQs About Developing an eCommerce Website
What does an eCommerce website developer do?
Ecommerce website developers make sure that your online store is designed in a way that is both functional and beautiful. They use a range of skills including programming and design to ensure that your brand comes to life and your customers get an ideal shopping experience that keeps them coming back again and again.
Can I just build an eCommerce store myself?
There are plenty of tools available online to create your own eCommerce store. But these tools are usually quite basic in their functionality and as a result, your website will be lacking features it needs to provide a superior customer experience. Plus if you don’t know what you’re doing, it’s easy to make a huge mistake that can result in performance issues and even security risks.
At the end of the day, your time is far better spent on tasks you’re good at. As the saying goes, ‘If you think it’s expensive to hire a professional, just wait until you hire an amateur!’
How can a professional help me in developing an ecommerce website?
An ecommerce developer will be able to help you with all aspects of your store’s development. From the initial planning, through the design stages and building in functionality, to testing and tweaking the site until it’s ready to launch and beyond, professional ecommerce developers take the stress out of what is actually quite a complex process.
Should I use WordPress and WooCommerce for my ecommerce store design?
At Confetti Design we recommend WordPress and Woocommerce because unlike many ‘off the rack’ ecommerce website design solutions, they offer a high rate of customisation. Which means you’re able to have your individual needs and goals met far more adequately than if you used a cookie cutter solution that didn’t offer the same flexibility.
Should I use a professional ecommerce website designer for my small business?
You definitely can, and in fact we recommend it! At Confetti Design we believe it’s best to do things right the first time rather than taking a cheaper or faster route and having to rework your entire website in the future. Our websites are designed to have the functionality already built-in for when you’re ready to grow, so that you can scale quickly and easily.
Should I use Australian based ecommerce website designers?
Rule number one of marketing is ‘know your market’. By working with Australian ecommerce website designers such as Confetti Design, you’re partnering with people that understand Australian market trends and consumers. We also know how to overcome specific hurdles that might pop up along the way.
It’s also far more convenient working with an Aussie rather than trying to navigate time zones for meetings, or have to wait 9 hours to have a support question answered! We’re up and working at the same time you are. Which is much easier for everyone.
Ready to Set Up Your Shopify eCommerce Website?
Have you got an existing online store that needs to be taken to a whole new level? Are you looking to build your first Shopify ecommerce website, but don’t know where to start?
You’re in the right place. As Shopify experts in Melbourne, we’re passionate about helping business owners with their ecommerce websites. Confetti Design will work with you to prioritise your goals while being sensitive to your budget.
Our team has extensive Shopify design, development and marketing experience and can walk you through any customisation options. Give us a call or complete an estimate request to talk with our Shopify expert developers.
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