The team at Confetti Design recently discussed “Why do I need a blog on my website?‘ With our focus as website designers that builds sites that convert, we detailed how a blog is great for SEO ranking as it adds new content and enables you to focus on your keywords. Getting ideas for blogging is super easy. You will not realise it, but everyday people are giving you blogging ideas. The trick is to start thinking like your customer and noticing what is going on around you as it relates to your business.
So let’s use these 10 ideas to help you create new blogs for your website!
Common blog questions
1. Keep a list of common questions that you are getting from your clients, customer service questions that might be hitting your inbox and customer service questions and questions you’ve been asked on social media.
If your customers are asking questions, more likely than not they are searching for answers in the search engines like Google. The search engines always provide the most relevant answers to questions and you can get your blog, answering these question, listed as an answer in the search query. If someone is asking the question, more likely others have the same question and a blog answer common questions will help you rank.
Blog Calendar
2. Look at the calendar and break up the year into seasons, holidays, industry events!
What times of the year have an impact on your customers in relation to your products or services. Map your blogs to reflect typical questions and information that is need from your customers. Do they ask specific questions around Christmas time or another event.
Blogs related to News and Current Events
3. Pay attention to what is topical and in the news at the moment.
We are not looking for running commentary on global events, rather what is trending as it relates to your product or service. Something in the media about a related product where you provide your expert advice!. Is there new legislation or some event happening that has an impact on your customer and prospective customers that you can add insight, help or advice?
Blog with a Human Element
4. Human element – stories about your business, or your customers or your life that has bearing on your customers life and interests.
Talk about your business. A great engagement with a customer, how you helped someone, problems you solved, what was wrong that was fixed.
Blog about the Top 20 Problems your Customers are facing
5. What are top 20 problems your customers have?
Write a blog that solves those customer problems. Provide resources your customers might used to solve these problems. The 20 problems you are solving works well with your calendar we detailed in #2. You can look to add these problems to your blog calender and to solve them. Proved research resources to help your customers with these answers.
Social Research
6. Scan social media including Twitter, Facebook, Instagram, Pinterest and forums.
You want to see what your prospects are talking about and asking questions about. Then write the solution as part of a blog to solve these questions. Your blogging gets a bit easier when you spend time researching what your customers are wanting to know and the socials and forums like Reddit are a great source of blog material.
Share what you Know or Like
7. Share a board on Pinterest of pins that your client might find useful.
These could be related or unrelated to your services. If your goal is to connect with your prospective customer, you want to build trust by common interests and shared experiences.
Find something Amusing or Entertaining
8. Look for what your tribe find amusing, entertaining.
Your blogs don’t always have to solve problems. Sometimes presenting entertaining content is great for a blog.
Blog about your Business
9. You could also give people a little bit of a peek behind the scenes, see you in action in a video.
Back to building trust! You can blog about how your business runs. This can be a double whammy when you include this peek as part of your social strategy. Your blog could be a ‘day in the life of….‘ You can break this blog into smaller social snippets.
Blogs that include Videos
10. Create a series of videos or recordings of ‘how to‘
The trick here is to help your customer or prospective customers solve problems. With many website visitors coming from mobile devices, videos are a great way to engage with your customers. Many website visitors coming thru mobile devices are more likely to select a video to watch. Videos also punctuate a blog and breaks the monotony of reading.
With great website design you want to blog because it gives you a clear voice and a place to think out loud. Writing regularly helps you sharpen ideas, document what you’re learning, and turn scattered thoughts into something meaningful. A blog becomes a personal archive of growth—proof of how your perspective evolves over time—and a way to create instead of just consume. It can also be deeply motivating to know that your words might help, inspire, or resonate with someone you’ve never met.
You also want to blog because it builds credibility and connection around what you do. Sharing insights, experiences, and opinions shows how you think, not just what you offer, which is especially powerful if you work in a creative or technical field like a website designer Melbourne audience would be searching for. Over time, blogging can open doors to opportunities, conversations, and clients who already trust you because they’ve been learning from you long before they reach out.
We now know why it’s important to blog, what goals you can set that are relevant to you and your business and how to come up with ideas or topics. Good Luck and look forward to seeing you showing yourself to your tribe.
If you found this helpful, you may also like to read this blog about what the goal of your blog should be / could be..
Confetti Design are here to help. If it is getting too hard, reach out to Johannah and her team and we can always provide support for all of your web design needs.
